Group Offer, Inc, announces the launch of its new website at grupoffer.com, which offers daily promotions to the Latino community in the United States and provides to its subscribers the best things to do, see, eat, and buy in their city.
Grupoffer.com is the first independent daily promotions site in Spanish to focus entirely on the Hispanic market in the U.S. The site aims to be the premier promotions destination serving the Latino market nationwide. Grupoffer.com offers its subscribers a unique blend of custom deal content and exclusive offers tailored specifically for the Latino market within the United States.
Grupo Offer, Inc. was founded by Peter Adler in 2011. Mr. Adler has spent the last 17 years working in the United States, Mexico, Central and South America. Mr. Adler has helped hundreds of companies to increase their revenues with notable emphasis in penetrating the Spanish-speaking consumer markets domestically and throughout Latin America.
Mr. Adler stated in our interview, "We are excited to be bringing great offers to our Grupoffer.com members and to have created an innovative platform to help local merchants deepen their ties and build their brand in the Spanish speaking community."
In addition to its' focus on the Hispanic market, Grupoffer.com is introducing a totally new concept into the daily promotions market not available anywhere else ÔÇô "Grupocreditos."
Its Grupocreditos system is a loyalty program that rewards its users in points redeemable for offers on its site ÔÇô similar to the highly successful airline frequent flier programs. Grupocreditos can be earned by subscribers in a simple and fun way - by doing a number of activities on the site, such as sharing deals, referring new members, points back on purchases, and linking to the company's social network feeds like Twitter and Facebook. This combination is an entirely new concept among daily deal companies. In fact most other daily deal sites only offer one time rewards for referrals but that's it. The Grupoffer.com platform is designed to keep rewarding subscribers on everything they share and buy for life.
Grupoffer.com Promotions Manager, Laura Benjumea said that "Our approach to market as a dedicated provider of unique deals for the Latino community coupled with our exciting Grupocreditos system will surely become an excellent tool for consumers and merchants alike. Our goal is to give our members a feeling that, "this is too good to be true" from the time they register until the time that they purchase and use the products or services with our merchant partners. It will be a fun and engaging platform designed to share and keep them coming back again and again.
Later in our conversation, Mr. Adler added that "the purpose of the company is to find products and services of excellent quality and deliver them to our members at a deep discount. We want the Latino community to access offers they can relate to in their own language and culture. Similarly, we want to provide our merchant partners with access to an attractive new customer base previously not easily available to them."
One of Grupoffer.com's first members Sandra Rodriguez sent in an email stating, "finally we are going to find a service focused on delivering great deals that are tailored to our culture, styles and preferences ÔÇô all at a huge savings." Grupoffer.com is focused on building its' brand around serving consumers like Mrs. Rodriquez and eventually making this unique service available to each of the 50+ million Hispanics online daily in the U.S. from their own community, in their own language directly to their desktop.