The economic downturn continues to take its toll on American families, some even more than others. A just-released report from The Pew Hispanic Center finds that more Latino children are living in poverty than any other ethnic or racial group ÔÇô and by a significant percentage.
According to the report, data from 2010 (the most recent data available), shows 1 of every 3 Latino children (37.3%) in the US is growing up in poverty. That rate jumps to 57.3% in families headed by a single mother, and it drops to 8.7% in households with at least one parent with a college degree.
There is no denying the dramatic, positive impact education can have on reducing childhood poverty rates. But, at a time when Latino parents are struggling in so many ways to meet the needs of their children, many do not have access to preschool and a path to learning success.
In fact, PBS SoCal has just expanded its offering of PBS KIDS shows and now airs 20 different PBS KIDS programs weekly ÔÇô from Sesame Street, Super Why!, WordGirl and Dinosaur Train to Sid the Science Kid, The Electric Company, Martha Speaks, Cyber Chase and more.
Online, parents can access free programming and resources on www.PBSKIDS.org. This week PBS KIDS is launching more than 40 new educational games as part of a new PBS KIDS Lab site, which also includes downloadable activities and other resources for parents. Later this fall, the site will be available in Spanish. All are free and offered as a result of a U.S. Department of Education Ready To Learn grant to help children ages 2-8, especially those from low-income families.
To help families find these free educational resources, PBS SoCal is launching a marketing campaign comprised of out-of-home, print and digital advertising over a three-month timeframe (November through February). The campaign will be in Spanish and media is being placed in select neighborhoods on buses, at convenience stores and on neighborhood billboards. PBS SoCal is also placing ads in La Opinion, the leading Spanish language newspaper, which reaches this target, as well as the Latino population at large.
A Brief Background
In January 2011, KOCE-TV became the full-service PBS station to the Los Angeles Market, delivering a full roster of favorite PBS programs as they air nationally. Rebranded as PBS SoCal, the station has expanded its schedule, viewing area, and services to the entire region. But the station has a long and rich history of service to Southern California.
Founded in 1973, KOCE has been Orange County's public television station for more than 37 years, and was the first station to air college telecourses. Today that legacy continues, providing academic resources to the community with PBS SoCal Education. Serving K-12 students and teachers in more than 80% of local Schools, PBS SoCal Education provides new media tools and training that engage students in 21st century learning.
Broadcast from the top of Mt. Wilson, PBS SoCal's signal can be seen in Los Angeles, Orange, San Bernadino, and Ventura Counties. More than five million people tune into the station each month.