LATV Live Wins Big

Tricia Cruz and Paul Saucido take home top Imagen Award

By Monique Rodriguez
Published on LatinoLA: June 11, 2003

LATV Live Wins Big

LATV, the Los Angeles-based broadcast, cable and Direct-To-Home network, was named the winner of the 2003 Imagen Award for Best Variety or Musical Special. The program, ?LATV Live! Two-Year Anniversary Special? was selected by the
annual awards event committee that spotlights projects portraying Latinos in
a positive light. Winners were announced recently at the Beverly Hilton Hotel in Beverly Hills.

?Winning the Imagen Award among such formidable competition validates all
our efforts to create a new kind of programming that reflects today's Latino
experience as part a mainstream America,? said Daniel Crowe, president,
LATV. ?In just two short years, LATV has established itself as the
up-and-coming network that represents the bilingual and English-speaking
Hispanic American.?

Other nominees for the 2003 Best Variety or Music Special award included John
Leguizamo?s ?Sexaholix?A Love Story? and the ?16th Annual Hispanic Heritage

"This is just the beginning with Tricia and myself" said Paul Saucido, co-host of LATV Live. "Everything we do is golden. We keep working harder performing and producing for the next year."

Tricia Cruz (pictured), the other co-host said, "Your not watching TV unless your watching LATV. I want to give thanks to the Imagen Foundation for realizing that LATV is the future of American TV"

To catch more of Paul and Tricia go no further than Beverly Hills. Paul and Tricia are currently staring in critically acclaimed Latinologues playing every Thursday, Friday and Saturday night at the Coronet Theatre (366 N. La Cienega Blvd - 1 block north of Beverly). The show starts at 8:00pm but come early to reserve a seat. For more information or to purchase tickets please go to http://www.ticketmaster.com or http://www.coronet-theatre.com.

The Imagen Foundation, sponsors of the annual Imagen Awards, is a
nonprofit organization that encourages the positive portrayal of Latinos
and the Latino culture in the media.

LATV transmits daily in Los Angeles on KJLA-TV Channel 57 and reaches over
four million homes. The prime-time block airs programs that use English and
Spanish interchangeably, while interacting with the live audience. These
inventive bilingual shows offer a blend of videos, live performances and
celebrity interviews by LATV?s high-energy veejays.

About LATV
LATV is a broadcast, cable and Direct-To-Home network that creates and airs
programming for today's Latino youth. LATV reaches over four million Los
Angeles DMA households through its owned-and-operated, full-power television
station, KJLA-TV. The prime-time bilingual channel, which airs seven days a
week, is currently expanding its programming as it prepares for a national
rollout via cable and satellite
distribution. The parent company of LATV, LATV LLC, is a privately held
Latino-owned company headquartered in Los Angeles, California.

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