Building Latina Leaders: Strong From the Inside Out

Women of ALPFA are making history with national 10-city tour to showcase 10th anniversary of building Latina leaders

Published on LatinoLA: April 5, 2012

Building Latina Leaders: Strong From the Inside Out

They say necessity is the mother of invention. Ten years ago, a few Latinas gathered at a national business convention saw the need for a stronger women's voice in the organization. Little did they know ideas kicked around that morning would result in the formation of Women of ALPFA (WOA), creating a historical moment in ALPFA's 40-year history and more importantly, opening doors a little wider for Latina students and professionals.

The Women of ALPFA program started in 2002 by visionary professional Latinas with today's purpose of empowering Latinas and women to reach their full potential. Through targeted programs, access to opportunities and exposure to senior leaders, WOA provides a road map to strengthen leadership and management skills that foster both professional and personal development.

To mark the anniversary, Women of ALPFA launched a national, 10-city tour with the theme of "Building Latina Leaders: Strong From the Inside Out". The events are designed to help young students and professionals find inner passion and balance to be stronger leaders. It also provides mid- and senior-level executives an opportunity to further build their leadership strengths.

"The goal for Strong From the Inside Out is to improve one's ability to lead by tapping into inner passions and strength that will enrich, energize, and motivate, which in turn drive commitment and productivity outcomes that organizations seek in their leadership," said the National Chairwoman of Women of ALPFA Corporate Advisory Board, Marcel Quiroga, who is Chief Relationship Officer and Director of Marketing at Capital Formation Group. "Today our events play a vital role in the organization through our National Convention and chapter programming which attracts both men and women."

Presented by Deloitte as the national lead sponsor, and other local sponsors, the Building Latina Leaders: Strong From the Inside Out national tour includes the following cities: Chicago, Orlando, Dallas, Boston, Los Angeles, San Francisco, New York, Seattle, Washington D.C., and Northwest Arkansas.

"ALPFA and Women of ALPFA provide skill development and resources to strengthen leadership abilities through workshops, conferences, networking, and special programs across the country," said CEO of ALPFA Manny Espinoza. "What we are best at however, is helping women create meaningful, professional relationships and motivating them to tap into their full potential. And secondly, it's creating those connections to opportunities to the corporations that recognize the value and leadership of these women."

Thanks to deliberate efforts of WOA, 60 percent of ALPFA's National Board of Directors and 40 percent of ALPFA Chapter Presidents are women. Past national WOA speakers have included: International Author and Life Coach Yasmin Davidds, former Treasurer of the United States Anna Escobedo Cabral, National Radio Show Host Maria Mar?¡n, and top-selling author of "Pitch Like A Girl: How A Woman Can Be Herself And Still Succeed", Ronna Lichtenberg.

Beyond the tour and professional development, WOA launched a mentorship program this past year through which Latinas at different stages in their careers are matched with senior-level executives, whom with they are having open conversations about their paths to success

"The fact that this program was started by a conversation illustrates that, given the opportunity, women can bring impact and effect change. And while Women of ALPFA have worked to open doors of opportunity, it is just as important for us to hold that door open for others to enter. We have made ALPFA stronger by creating strong Latina leaders " said Yvonne Garcia, member of the Corporate Advisory Board for WOA and Director of Segment Marketing for Liberty Mutual Insurance. LATINA Style Magazine recently honored Garcia as one of Five Top Latina Executives of the Year.

For more information about the Women of ALPFA national tour, please visit

About ALPFA:
Established in Los Angeles in 1972, ALPFA is the first national Latino professional association created in the United States.
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