For the launch of the new Frappuccino flavors and the return of the Frappuccino Happy Hour, Pilar Diaz joined Starbucks on a special concert for the Hispanic community. The coffee brand opened the doors of their Huntington Park store, on May 9, 2012, to approximately 50 loyal Maria Del Pilar fans.
Where a never seen or done before, in-store five song acoustic mini concert took place during the Frappuccino Happy Hour (3-5 p.m.). Fans were able to hear new live musical material by Maria Del Pilar while they enjoyed their favorite Frappuccino flavor at half price.
Several fans drove over 30 miles to be a part of this event that generated buzz in social media channels such as Facebook and Twitter using the hash-tag #FrappuccinoHappyHour, to meet and greet their favorite indie artist. Maria Del Pilar has become the first Latino artist to perform at a local Starbucks along with an acoustic set, making the center of the store her stage. For many this will be an experience they will always remember and for our Hispanic community this is yet another demonstration of the importance they have as consumers in the U.S.
Chilean American Maria Del Pilar (Pilar Diaz, Lady P) was the lead singer of Los Abandoned, and played the ukelele, keyboards and rhythm guitar. She was the creative force behind the songwriting, in conjunction with former band, Los Abandoned lead guitarist Don Verde. D?¡az has lent her talents on everything from rock albums to movie soundtracks, commercials and even cartoon vocals for shows like Cartoon Network's Misadventures of Flapjack. More recently she developed a self-titled solo album while working as an artist in residence at Quiksilver's female empowering project, Site LA.