A Broadcaster With a Heart of Gold

Amalia Gonz?lez installed as AHA's Latino Media Committee chari

By Edie J. Herons
Published on LatinoLA: July 15, 2003

A Broadcaster With a Heart of Gold

During a recent meeting at the American Heart Association, Western States Affiliates headquarters in downtown LA, Amalia Gonz?lez, affectionately known to her listeners as Amalita, was sworn in as Chairwoman of the organization?s first Latino Media Committee.

Ms. Gonz?lez, Program Director at KRCD 103.9 FM, KRCV 98.3 FM, and KTNQ 1020 AM, promised to serve and lead the newly formed committee during the next two years.

The mission of the American Heart Association is to reduce death and disability due to cardiovascular disease by 25 percent by the year 2010. The committee?s main focus will be to promote this mission within the Latino Community.

Born Erika Amalia Gonz?lez on a crisp December 15 morning, Amalia has had an illustrious broadcasting career.

Her commitment to the community has earned her numerous awards from organizations such as the US Navy, the INS, and the City of LA, among others.
?God has been good to me and it is my duty to give back to others?, says Amalia with her trademark friendly smile.

Through her own nonprofit organization ?Mujeres en Acci?n? Amalia supports many causes both here and in Mexico.

?I am always so busy, sometimes I don?t even make the time to go to lunch. But the American Heart Association?s mission is one that I embrace. I lost my mother to a sudden heart attack. Nobody saw it coming, and she died alone at home after her kids had gone off to school. My uncle also died of a heart attack. As chair of the Latino Media Committee, I want to deliver the message to my audience, and anyone who will listen ? heart disease knows no boundaries. It does not discriminate. It is an equal opportunity killer, but together we can stop it!?

The new Chairwoman already has a vision and a plan for her committee:
?The committee members are all talented professionals who can spread the word through their different outlets,? she says. ?Latinos have a big heart, but they have to be constantly reminded they have to take control of their own health. The microphone is a powerful tool. If you deliver your message in a fun way, then people are more receptive. You also have to teach by example and all of us in the committee are ready, willing and able to do just that. We will start by participating in our upcoming Heart Walks in September."

"Can you think of a better way to encourage people to exercise and get in shape, while at the same time supporting our worthy cause??

About Edie J. Herons:
Edie J. Herons, Latino Media Director at the American Heart Association, Western States Affiliate, is a regular contributor to LatinoLA.

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