Jennifer Lopez Partners up with Latino Network nuvoTV

Global superstar and pioneering cable network join forces to create entertainment for nation's fastest growing audience

By LatinoLA Contributor
Published on LatinoLA: September 12, 2012

Jennifer Lopez Partners up with Latino Network nuvoTV

nuvoTV , the first English-language cable network for U.S. Latinos, announced today an exclusive creative, production and marketing partnership with Jennifer Lopez, world-renowned actor, recording artist and businesswoman.

nuvoTV's mission is to deliver entertainment for today's powerful Latino audience. As a partner with the network, Lopez and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing. Lopez will also promote the network and work with nuvoTV to develop exciting new content targeting the Latino audience. She will work closely with nuvoTV's distribution and advertising partners to help grow nuvoTV's overall business.

Under this comprehensive partnership, Lopez, will act as a creative collaborator with nuvoTV, working to build and refine the original programming lineup, contributing new series and shows through Nuyorican Productions, and helping to drive viewership to the network. She will also act as executive producer on nuvoTV projects together with her long-time production partners, Simon Fields and Benny Medina. The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez's current Dance Again World Tour.

Michael Schwimmer, CEO, nuvoTV noted plans to strengthen nuvoTV's leadership team to drive the aggressive execution of an enhanced network brand and programming strategy, with deeper support and investment at the content and marketing levels.

nuvoTV was created more than eight years ago as the first English-language television network for U.S. Latinos, nuvoTV is an independent network that currently reaches more than 30 million homes with popular, culturally-relevant and compelling content. nuvoTV creates programming for today's U.S. Latinos, the fastest growing and increasingly influential demographic in America.

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