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Talking Heads Talk Music

Panels at Latin Alternative take on rock radio, youth advertising y mas

Published on LatinoLA: August 7, 2003


Talking Heads Talk Music


With the Latin Alternative Music Conference (LAMC) set to make its Los
Angeles debut, several timely and highly-relevant discussion panels are
slated as part of the conference's schedule of events. All panels will be
held during the daytime August 14th & 15th at the Merv Griffin Beverly
Hilton Hotel in Beverly Hills (complete list of panels and panelists below).

THURSDAY, AUGUST 14TH

11:00AM - 12:30PM

MARKETING & BRANDING PANEL - REACHING GENERATION ?

With Latinos now the largest minority in the U.S., how do we educate advertisers on the power of the US Latin youth market and how to reach these youths in an effective and meaningful way, as well as an in-depth look at what advertisers are specifically looking for when they brand a product.

Manny Gonzalez - Senior Brand Manager/Scotch Group, Schieffelin & Somerset
Co. (Moderator)

Edgar Arce - Director of Multicultural Business, Nike USA

Jason Garner - Vice President of Booking & Talent Acquisition, Vivelo/Clear Channel Entertainment

Edgardo Ochoa - Publisher, Al Borde

Saul Solas ? National Brand Manager, Chivas Regal USA


1:45PM - 3:15PM

LEGAL PANEL - PROTECT YOURSELF BEFORE YOU WRECK YOURSELF

Featuring some of the most prominent attorneys in the business, this panel will discuss the absolute importance of having an attorney for any negotiations, as well as tackling current issues facing the market in both the US & Latin America such as Internet and non-Internet piracy, downloading technology (Apple I-Tunes), licensing, and enforcement of copyright.

Leslie Jos? Zigel - Shareholder, Greenberg Traurig, Miami (Moderator)

Mark L. Kovinsky - Attorney, Kleinberg Lopez Lange Cuddy & Edel, LLP

Scott McDowell - Vice President of Legal & Business Affairs, Warner/Chappell
Music, Inc.

Vibiana Molina - Associate, Greenberg Traurig, Los Angeles


3:30PM - 5:00PM

RADIO PANEL PRESENTED BY NIELSEN SOUNDSCAN/BDS - JOURNEY

TO THE TOP OF THE CHARTS

We all know that lack of radio airplay has been one of the key elements obstructing the growth of the genre since its birth in the U.S., but how do we overcome this hurdle and convince Latin pop radio stations and more importantly, English-Language alternative stations, to incorporate this music into their playlists?

Fernando Fazzarri - Radio Promoter, Fuerte Marketing (MODERATOR)

Nic Harcourt - Music Director, 89.9FM KCRW.

Max Tolkoff - Alternative Editor, Radio & Record Magazine

Khool Aid - DJ/Producer of "Pocos Pero Locos", Power 106FM.

Jorge Rugerio - Producer & Host of "Grita: Los Sonidos de Rock en Espanol", Orbita 107.5FM (Mexico City)


FRIDAY, AUGUST 15TH

11:00AM - 12:30PM

TELEVISION PANEL - OUR BIGGEST SUPPORTERS YET
How to creatively and successfully utilize the numerous U.S. Latin television outlets (national and local) working with cutting-edge Latin music - as well as general market outlets that have recently started including these artists in their programming ? for exposure, marketing and promotion.

Jose Till?n - Vice President of Music & Artist Relations, MTV Networks Latin America (Moderator)

Delia Orjuela - Senior Director of Latin Music, BMI

Flavio Morales - Program Director/Producer, KJLA-TV, for "LATV Live", "Rok-a-Mole" and "The Hip Hop Show"

Renzo Devia - Senior Producer, Urban Latino TV

Jessica Roffe - Programming Manager, MTV Espa?ol and VH Uno


1:45 PM ? 3:15 PM

INDIE PANEL ? SO YOU SAY YOU WANNA BE A ROCK STAR?
Learning the basics of how to take your indie band to the next level. Top music industry execs from label, distribution, booking, management and retail share their insights to help you break into the music biz.

Gustavo Fernandez ? President, DLN Distribution/Delanuca Inc. (Moderator)

John Pantle ? Booking Agent, The Agency Group

Walter Kolm ? Senior Vice President A&R/Marketing ? Universal Music Latino

Monica Ricardez ? US Latin Market Coordinator, Tower Records

Juan Manuel Caipo - Co-Founder, Drummer and Producer of OriXa.


ONLINE REGISTRATION & INFO:
http://www.LatinAlternative.com


LAMC CONTACTS

Sponsorship & Registration: 818.763.1397
info@latinalternative.com


Press & Media Relations: 323.933.2069
jnorek@latinalternative.com






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