USC and Univision Community Partnership

Feria Financiera: Plan Prosperidad navigates a path to prosperity

By LatinoLA Contributor, USC Media Relations
Published on LatinoLA: March 11, 2013

USC and Univision Community Partnership

Univision and University of Southern California (USC) have joined forces to host Feria Financiera: Plan Prosperidad (Financial Fair: Plan Prosperity) on Saturday, March 16 on the USC University Park Campus. Feria Financiera will offer Angelenos multiple seminars and town halls on the topics of personal finance, small business, education aid, and home and car buying--in Spanish.

This is the first of Univision Communication's newest empowerment series, an initiative designed to create awareness about financial literacy and entrepreneurship among the Latino community.

"USC is proud to partner with Univision in bringing financial information to the Latino community in Los Angeles," said Thomas Sayles, senior vice president of University Relations at USC. "Economic stability is the key to empowering and building our communities, and we are pleased to be a catalyst in convening these resources."

More than 8,000 attendees are expected to participate in the day's town halls, financial workshops, and outdoor exhibit area. Feria Financiera: Plan Prosperidad is a forum where the campus community and financial experts join together to provide financial seminars for entrepreneurs, students, and parents.

"Our audience needs access to information that will help advance our community as part of our mission of informing and empowering our community," said Alberto Mier y Ter?n, senior vice president/general manager, Univision 34 - UniM?s 46. "For us to achieve our mission, it is our duty and social responsibility to provide our community a setting where they can obtain credible information and resources that will inform, empower and lead them to financial wellness."

In addition to being the largest private employer in Los Angeles, USC is a proud member of the community with programs like the Good Neighbors Campaign, which has raised $16 million for neighborhood programs and the USC Family of Schools.

One of USC's signature programs is the Neighborhood Academic Initiative, an intense college prep program that sends 99 percent of its graduates to college.

One of the panel discussions will include parents from the NAI program sharing their experiences of going through the financial aid process with their children.

"There are so many changes when a child goes to college, and we want to help clarify some of the financial processes and hopefully alleviate some of the stress", said NAI parent Griselda Bonilla.

USC will also present a crash course on best practices for business plans, business analysis, and project management applicable to entrepreneurs.

"We are condensing an eight week intensive course designed for our Bridges To Business program and packaging it into a 75 minute overview," said Sergio Gascon, executive director of the USC Minority Business Development Agency Business Center.

Additional USC financial resources will be available at the USC tent in Alumni Plaza including information from our partners such as the Los Angeles Times Festival of Books, Exposition Park, and LA Metro.

The event is free and open to the public.

Additional information could be found at

USC Webisode on Feria.



The University of Southern California has been a proud and active member of its community since 1880. USC believes its strength as a great university depends on its ability to be a good neighbor. USC is dedicated to supporting healthy, vibrant and engaged communities around its University Park and Health Sciences campuses. To this end, USC supports families and youth, promotes small business development and economic growth and instills in its students a profound commitment to participate in civic life.

USC invests $32 million annually to support community initiatives, serving 40,000 community members.
USC students, staff and faculty devote more than 650,000 hours in the community each year.
The USC Neighborhood Academic Initiative, an intensive college prep program, sends 100 percent of its students to college, with nearly half getting full-tuition scholarships to USC.
USC has adopted 15 neighborhood elementary, middle and high schools as part of its Family of Schools program, sharing with these schools its students and educational resources.
USC's local hire program puts $5 million in annual salaries back into the neighborhood.
USC taught 60 small business owners the skills to obtain $61 million dollars in capital, contracts and loans.
USC has more than 3,000 high school students in college access programs in 18 high schools in the greater Los Angeles Area. And more than 500children in pre-school programs.
The USC Good Neighbors Campaign raises more than a $1 million in donations every year for community programs through staff and faculty donations.

These efforts have been recognized on a national level by the Carnegie Foundation, the president of the American Council on Education, the World Health Organization and the "Saviors of Our Cities" survey of best university civic partnerships. Community outreach was a key factor in TIME magazine naming USC College of the Year in 2000.

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