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Tecate Light Toyota Grand Prix of Long Beach Parties

Cerveza brand announces Moderatto and Moenia as Fiesta Friday artists, VIP sweepstakes, discounts at retail and more

By LatinoLA Contributor
Published on LatinoLA: March 15, 2013


Tecate Light Toyota Grand Prix of Long Beach Parties


For the 12th consecutive year as the "Official Malt Beverage Sponsor" of the Toyota Grand Prix of Long Beach, Tecate Light invites racing fans 21 and older in Southern California to cross the finish line with car?ícter during one of the biggest racing weekends set for April 19-21. The cerveza brand will enhance their experience with live performances by Latin techno-pop group Moenia and Mexican rock phenomenon Moderatto, the Miss Tecate Light Toyota Grand Prix of Long Beach competition, sweepstakes for a chance to win a VIP racing experience, discounts at retail and much more.

The highlight of the weekend for many Hispanic racing fans will be at the conclusion of the first racing day, when Tecate Light welcomes acclaimed Mexican bands Moenia and Moderatto to the Fiesta Friday stage. Free Fiesta Friday passes will be available for fans 21-and-older to pick up at retail locations in Southern California where Tecate and Tecate Light are sold (where available and legal).

When the engines cool down on Sat., April 20, music fans will keep on rocking during a live performance by multi-talented rock musician Bret Michaels. Both concerts will be held on the outdoor stage behind the Convention Center and are free to race ticket holders.

"During the last 12 years, the Grand Prix of Long Beach has given us the opportunity to connect with thousands of consumers through a weekend full of excitement, sports, competition, music, and most importantly, car?ícter. This year, we're pulling all the stops by bringing some of the most popular Mexican rock bands of all time, offering dollar-saving promotions at retail, and providing fans with the opportunity to get behind-the-scenes and VIP access to the event," said Felix Palau, VP of Marketing for Tecate. "We know the 2013 Grand Prix of Long Beach will prove to be another great occasion for us to celebrate with our consumers responsibly and con car?ícter."

In the weeks leading up to the music and racing extravaganza, Tecate Light will offer consumers 21 years or older who visit participating stores the opportunity to enter to win an exclusive VIP experience including three-day reserved seating tickets, hotel and transportation, a ride in a pace car for two, pit access, and passes to Tecate Light's Hospitality Suite (no purchase necessary, valid only in CA and NV). Also at retail, consumers will be able to pick up instant rebates on hot deli food and snacks with the purchase of an 18-pack or larger of Tecate or Tecate Light. Offers valid where available and legal.

Additionally, Tecate Light will be part of the now legendary Miss Tecate Light Toyota Grand Prix of Long Beach competition, including three preliminary events which will be held in bars and restaurants in Long Beach in the weeks prior to the racing weekend.

First Round
American Junkie
Thursday, March 14, 2013
Bikini preliminary begins at 7:00 p.m.
68 Pier Ave
Hermosa Beach, CA 90254

Second Round
Legends
Thursday, March 28, 2013
Bikini preliminary begins at 7:00 p.m.
5236 E. 2nd St.
Long Beach, CA 90803

Final Round
Thursday, April 4, 2013
Bikini preliminary begins at 7:00 p.m.
97 Aquarium Way
Long Beach, CA 90802

On Thunder Thursday (April 18) the cerveza brand will bring fans together to see the crowning of the 2013 Miss Tecate Light Toyota Grand Prix of Long Beach; get a preview of the weekend ahead; and enjoy live music and Tecate Light special promotions at participating bars and restaurants along Pine Avenue.

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