Ninety percent of a child's brain develops by age 5; these early years are critical to the development of how a child thinks, feels, acts and interacts with others. To help parents who need to find someone to watch after their child during these early development years,
First 5 LA has launched "Quality Child Care Lasts a Lifetime," a campaign aimed at informing parents about the life-long benefits of quality early care and education, along with tips to help them make informed decisions. The campaign is targeting over 15 communities with its message.
President Barack Obama in his recent State of the Union address affirmed that "study after study shows that the sooner a child begins learning, the better he or she does down the road," highlighting the important role quality early care and education plays in shaping a child's future.
First 5 LA, along with its "Quality Child Care Lasts a Lifetime" community partners, hopes to make parents aware that the first five years of their child's life may determine the level of success they will reach as adults. Community partners who have agreed to help distribute, promote and post campaign materials through their networks include the cities of Azusa, Baldwin Park, Carson, Huntington Park, Inglewood, Lancaster, La Puente, Lynwood, Long Beach, Montebello, Norwalk and Paramount, and the Los Angeles Public Library.
For more information on choosing quality child care, visit First 5 LA's website for parents, ReadySetGrowLA.org