Meet the Mentor: Publicist Marcella Cuonzo

Entertainment Publicists Professional Society highlights the topic of Hispanic entertainment marketing at their monthly panel

By LatinoLA Contributor
Published on LatinoLA: March 22, 2013

Meet the Mentor: Publicist Marcella Cuonzo

Entertainment publicist Marcella Cuonzo, VP of Allied Integrated Marketing's Hispanic Division, was the guest speaker at the Entertainment Publicists Professional Society (EPPS)'s renowned monthly panel series, "Meet the Mentor," held Thursday, March 21st, at the offices of the International Cinematographers Guild in Hollywood.

Ms. Cuonzo, a veteran publicist of over 17 years specializing in the burgeoning Hispanic market, was the first top senior PR executive to discuss the ins-and-outs of Hispanic Entertainment Marketing for the organization, formed in 1991.

Among the many topics she discussed were the challenges of overseeing the top Hispanic markets, how to be creative with often limited budgets, the importance of partnerships with taste-makers and non-profits and the common misconceptions that arise when targeting the Hispanic community.

For more information on EPPS, go to eppsonline.org.

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