Social Media Dominates Quinceanera.com's first Expo
#XVExpo hashtag achieves a potential reach of more than 500,000 users
The popular expo presented by El Clasificado returned to center stage with the debut of its 2013 calendar year of traveling Quinceanera.com expos. The first stop took place at the Sportsmen's Lodge Event Center in Studio City on March 24th, where over 1,500 attendees enjoyed a three-part Quinceanera fashion show, products and activities from national and local clients, and onstage raffles.
Published on LatinoLA: April 1, 2013
An integrated audience engagement approach drove heavy social media use by attendees. Users coordinated their social postings via the use of the hashtag #XVexpo, which qualified them to win numerous prizes, including an iPad courtesy of El Clasificado, a Quinceanera dress, exhibitor giveaways, and various party planning services.
Thanks to the attendee interaction through Facebook, Instragam and Twitter, Quinceanera.com Expo and Fashion Show heavily increased its share of voice on social media circles with a potential reach of over 500,000 users as measured by Pulsoviral. In addition, the show achieved over 600 social actions taken by exhibitors, Quince girls, parents, and attendees in general.
One of the most mentioned portions of the event through social media was the onstage presentation of Veronica Hernandez, Quinceanera.com Magazine's 2013 San Fernando Cover Girl. When presented onstage with her cash prize, the South East High School student encouraged the young attendees to participate in any of Quinceanera.com's upcoming Cover Girl contests. "Being part of this is a great experience because it is not everyday that you are in a cover of a Quinceanera magazine and opening a fashion show", she confessed. "I am also happy because this event brought my family together".
The free Quinceanera.com expo was also very helpful for families in all stages of party planning. Nora Sanchez from Inglewood, CA, who was a first time attendee of the expo took good advantage of the onsite information. "I had the opportunity to look at several services, especially venues, and get great ideas for my daughter's celebration, which is going to be in 2014," said Sanchez.
For returning sponsors such as Curacao, a five-time participant of the event, the expo's massive foot traffic was the perfect platform to launch their new products and services. "This expo is very beneficial for us because it is a great opportunity to show our new image to hundreds of people and target new audiences within the Hispanic community," said Hector Grijalva, Operations Administrator for Curacao, who also attributed the event's social media engagement as helping them increase their social media presence within the Quinceanera market.
Prior to the event, the multi-platform party-planning brand prompted attendees to promote the event using its official hashtag, #XVexpo, in order to be entered to win exclusive Preferred Seating passes to the popular expo's fashion show of Quinceanera dresses, which was presented by Mexican designer Raul Corona and Orange County-based retailer Moda 2000.
Corona's showcase was heavy in opulence with the designer's Rio de Janeiro-inspired "Carnaval" collection, while Moda 2000 presented a colorful variation of cocktail and Quinceanera dresses in every color imaginable. Both fashion show sponsors partnered once again with Quinceanera.com Expo after a successful 2012 run that led the two to showcase in all of Quinceanera.com's traveling Expo's, including San Fernando, Bakersfield, Los Angeles, Orange County, Ontario, and San Diego.
The event was sponsored by El Clasificado, Curacao & Nikon, Clear, Microsoft, Goya, Michaels, BTB Event Productions, and Galpin Motors Ford.
Quinceanera.com is a multi-platform party-planning brand that integrates web, newsletters, a print supplement, mobile, and live events to reach bilingual Quincea??eras and their families. In 2013, the Quinceanera.com Expo and Fashion Show will returns to San Fernando Valley, Bakersfield, Los Angeles, Orange County, Ontario, and San Diego.
El Clasificado, the flagship publication of EC Hispanic Media, is a multi-media publication and advertising solutions company with advertising platforms in print, online and grassroots events. More than 1.5 million readers utilize the free Spanish-language publication every week. El Clasificado, a verified publication, is distributed in over 300 cities throughout Southern California, the Central Valley and recently in Yuma, Arizona and has a weekly circulation of 510,000. EC Hispanic media also owns elclasificado.com which generates 12.5 million monthly page views from over 700,000 unique visitors across the United States.