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HSF Raises Funds Via Texts

HSF raised $180k via its innovative texting campaign in which attendees were asked to pledge their donations to HSF in real time

By LatinoLA Contributor
Published on LatinoLA: April 26, 2013


HSF Raises Funds Via Texts


The Hispanic Scholarship Fund (HSF), the nation's leading provider of college scholarships to Latinos, honored Southern California students, parents, teachers, schools and volunteers who have pursued and persevered to bring higher education for them, their families, and their communities at HSF's third annual Leaders in Education Awards (LEA) luncheon. Celebrities in attendance were Nicholas Gonzalez (Off The Map -ABC) and Yvette Yates (After Dark Action) as well as HSF board member Nely Gal?ín.

HSF raised $180k via its innovative texting campaign in which attendees were asked to pledge their donations to HSF in real time. Texts were shown on large screens at the event, making it a very successful fundraising event.

Kim Baldonado, reporter at NBC4 and mistress of ceremonies kicked off the event describing her journey as an HSF alumnus, and how HSF assisted her attending college. Kim introduced HSF CEO Fidel Vargas, who indicated that since its inception in 1975, HSF has awarded over $400 million in scholarships to over 57,000 deserving Latino students and over $60 million going to 10,000 students in Southern California.

Vargas recounted how he, himself a six time recipient of HSF scholarships, was grateful to receive the HSF check in time to buy a winter coat or a planet ticket to get home during the holidays. He reminded the audience that HSF recipients do not do it all on their own. Their college career is a collective effort between students, parents, teachers, mentors, and schools who all contribute to HSF's mission and its Generation 1st Degree initiative to place a college degree in event Latino home across the country.

Why is this important? Vargas went on to quote a March 5th 2013Wall Street Journal article: "Of the 47 million new workers set to enter the labor force between now and 2050, 80% will be Hispanic, according to the Bureau of Labor Statistics. Their share of the overall workforce will double to 30% by 2050 from 15% in 2010." According to Census estimates, over 97% of those 37.6 million new Hispanic workers will be U.S. born. Vargas asserted, "Republicans and Democrats can agree on immigration reform or not, it will have zero impact on the new reality: Hispanics will be 30% of the workforce and our country's economic prosperity will be tied to how well this segment of the population has been educated and trained."

The good news is that Hispanics are driving the rise in the number of Americans attending college. According to the 2010 Census and an analysis conducted by the Pew Hispanic Center, between 2010 and 2011, the number of 18-24 year old Hispanics enrolled in college (2 year and 4 year institutions) grew by 15% or 265,000 students, to 2.1 million. Hispanics comprised 16.5% of college students and contributed to the increase in U.S. college enrollment to 12.6 million students, up 3% from 2010.

The bad news is According to U.S. Census Data, the percentage of Hispanics with college degrees has only slightly increased from 9% in 1975 to 13% in 2010 while increasing from 11% to 18% for Blacks and from 24% to 35% for Whites.

A survey by the Pew Hispanic Center found that nearly nine-in-ten Latino young adults believed a college education was important for success in life, but only 48% said they planned on getting a college degree. According to the survey, the biggest reason for the gap between valuing education and seeing themselves attaining a college degree was financial pressure to support a family.

Vargas went on to thank the 2013 LEA supporters: Wells Fargo, Toyota, The Gilbert & Jacki Cisneros Foundation, The Coca-Cola Company, Anheuser-Busch, Google, Pantelion Films, American Honda Motor Company, Nielsen, Southwest Airlines, Warner Bros. Entertainment Group, The Walt Disney Company, Televisa Foundation, and Union Bank.

Attendees were treated to a video from Adam Rodriguez, actor of CSI and Magic Mike fame, who encouraged all present to donate to HSF via the texting campaign. Kim called to the stage Argelia Atilano, Univision radio personality and star of Univision's "Mira Quien Baila." As a three-time HSF scholarship recipient, Argelia graciously donated her "Mira Quien Baila" winnings to HSF.

Argelia kicked off the text to pledge campaign which raised $79k, including large donations from Anheuser-Busch and The Coca-Cola Company. In addition, Anheuser Busch matched every donation up to $50,000 for a double impact of every donation. Wells Fargo also surprised the crowd and President Julio Murcia from ?ünimo Leadership Charter High School, this year's recipient of HSF's School of the Year, with a gigantic check for $10k for the school for all of their success and record-breaking educational statistics.

2013 LEA Honorees:

Teresa Carreto (Educator of the Year) presented by Fidel Vargas, HSF President/CEO.

Barbie Aguilar (Female Student of the Year) presented by Anthony Salcido, VP, North American Financial Integration, Toyota Motor Sales U.S.A., Inc.

Ariel Salazar (Male Student of the Year) presented by Gil & Jacki Cisneros, The Gil & Jacki Cisneros Foundation.

Lorena Aguilar (Parent of the Year) presented by Alejandro Gomez, Director, Multicultural Marketing, The Coca-Cola Company.

Oscar Ayon (Volunteer of the Year) presented by Christian Chavez, International Super Pop Star and Latin Grammy Nominee and former member of Mexican Pop Band RBD

Julio Murcia, Principal of ?ünimo Leadership Charter High School

(Accepting award for School of the Year) presented by Evelin Martinez, Vice President/District Manager-L.A. Metro Community Bank Wells Fargo & Company.

About the Hispanic Scholarship Fund

Founded in 1975, the Hispanic Scholarship Fund believes that the country prospers when all Americans have access to the opportunities a college education can afford. As the nation's leading Hispanic higher education fund, HSF works to address the barriers that keep many Latinos from earning a college degree. To date, HSF has awarded over $400 million in scholarships and has supported a broad range of outreach and education programs to help students and their families navigate collegiate life, from gaining admission and securing financial aid to finding employment after graduation.

HSF envisions a future where every Latino household will have at least one college graduate, creating an enduring impact on the college outlook of Latino families nationwide, and strengthening the American economy for generations to come. For more information about the Hispanic Scholarship Fund please visit: www.HSF.net.

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