According to the Centers for Disease Control (CDC), children's sleeping patterns are directly linked to their overall academic success. Better sleep means improved attention span in the classroom as well as reduced absenteeism and tardiness during the school year.
To help parents give their children a sleep time edge, the California Milk Processor Board (CMPB), the creator of GOT MILK? and TOMA LECHE, has teamed up with 2013 International Latino Book Award winner and acclaimed children's author, Jorge Argueta, to officially launch the 2013 Bedtime Ritual campaign. The program reminds parents about the importance of proper sleep in a student's life and how the time-tested bedtime drink, milk, provides a good night's slumber along with a captivating bedtime story. Argueta, author of bilingual tales Arroz con Leche, Tamalitos and Guacamole, will bring to life this message by hosting storytelling sessions at select locations in California including Los Angeles, San Diego, San Francisco, Fresno and Sacramento.
"Writing children's books transports me back to my own childhood," shared Argueta. "This partnership with TOMA LECHE is an opportunity to pass along our language and rich Latino traditions to young boys and girls everywhere. There's no better way to prepare for the day ahead than with a glass of milk and a bedtime story!"
To encourage families to practice the bedtime ritual, TOMA LECHE will be airing 30-second TV spots in the coming month that will prompt families to begin the nightly routine. Then, during his California storytelling tour, celebrated Salvadoran writer and poet Argueta will present some of his award-winning work and introduce seven bilingual milk-themed bedtime children's stories especially created for this campaign. These free downloadable stories available at www.otroscuentos.com include "Dante's Monstrous Monsters," "The Waves on the Moon," "Thirsty Carlitos," "A Day with Pedro," "Elena the Slurping Monkey," "Benito the Grumpy Elephant," "The Lake's Secret" and "White Downpour." The stories are also available for mobile users through the App Store and Google Play.
"Got Milk? is thrilled that Argueta has joined us in spreading this important bedtime message," said Steve James, Executive Director of the CMPB. "Milk has been a trusted sleep beverage for centuries. The amino-acid trypotophan naturally found in milk helps people relax and improve the quality of sleep which gives parents yet another reason to make sure it's part of kids' bedtime routine."
Just how much sleep is enough sleep for a school-aged child? The CDC recommends that children ages 6-12 should get between 10-11 hours of sleep nightly. Lack of sleep can affect a child's moodiness and lead to anxiety while continued sleep deprivation can cause impaired judgment, poor memory and diminished attention span in the classroom.