This coming fall, some of the most popular rock en espa?ol bands will come together to do more than entertain, they will be raising funds for the Ronald McDonald House Charities Hispanic American Commitment to Educational Resources (RMHC/HACER) Scholarship Program.
McDonald?s will be presenting ?Lo McXimo de la M?sica? featuring some today?s best known names in the rock en espa?ol genre including 2003 four-time Latin Grammy nominees Molotov, El Gran Silencio and Latin Grammy nominees Rabanes.
The members of Rabanes joined McDonald?s and two winners of the RMHC/HACER scholarship program, who are full-time college students in two top universities, to make the official announcement of the program.
?Lo McXimo de la M?sica is a concert series that will benefit the Latino community in the U.S. by offering scholarships to Latino students. With our music, we will be helping to achieve that goal,? said Emilio Regueira, lead singer of Rabanes.
Proceeds from McDonald?s ?Lo McXimo de la M?sica? concerts will directly benefit the RMHC/HACER Scholarship Program, the largest high school-to-college Hispanic scholarship program in the nation. RMHC/HACER, throughout its 17-year history, has awarded over $12 million in scholarships to over 11,000 Hispanic high school seniors in the U.S.
?Lo McXimo de la M?sica brings music and education together for a great cause. These concerts will raise needed funds to help Hispanic students realize the sometimes elusive dream of a college education,? said Max Gallegos, McDonald?s director of U.S. Marketing.
Customers will also have a chance to win a trip for two to one of the concerts through a national sweepstakes McDonald?s on http://www.lomcximo.com.
?Music is a key passion for our Latino customers. Lo McXimo de la M?sica goes to the heart of this passion with the most relevant and popular rock en espa?ol performers of today,? added Gallegos.
The Lo McXimo de la M?sica concert series will feature these four great musical attractions on Sunday, November 23, 2003 at Universal Amphitheater inLos Angeles
The SIEMPRE LoMcximo del Esp?ritu Latino ? The Best of the Latino Spirit ? is McDonald?s year-long celebration of Latino pride, passions, heritage and achievement. Additional information can be found at McDonald?s bilingual, bicultural online experience at http://www.lomcximo.com