FUERTE REPORT for the week of September 1 - 7, 2003
This report is brought to you by FUERTE - a marketing and promotions group
specializing in reaching the US Latino consumer www.FuerteMarketing.com
Juanes sweeps the Latin GRAMMYs...again. Walking away 5 awards, Juanes took
Record, Album & Song of the Year, as well as Best Rock Song & Best Rock Solo
Vocal Album. Other notables in the rock, pop & rap categories include:
Best New Artist ? David Bisbal
Best Female Pop Vocal Album ? Olga Tanon/Sobrevivir
Best Male Pop Vocal Album ? Enrique Iglesias/Quizas
Best Pop Album by a Duo or Group w/Vocal ? Bacilos/Caraluna
Best Pop Instrumental Album ? Various Artists/Bajofondo Tango Club
Best Rap/Hip Hop Album ? Orishas/Emigrante
Best Rock Album by a Duo or Group w/Vocal ? Mana/Revolucion de Amor
Best Music Video ? Molotov/Frijolero
Congrats to all of this year?s Latin GRAMMY winners! For a complete listing
in all categories, visit http://latingrammy.aol.com/awards/winners.html
For the first time in history, minorities make up over 50% of the 19 million+ adults who plan to buy a home in the next two years. In 2002 Hispanics made up 21%of the total ?plan to buy? group, up from 17.2 % in ?99, 18% in 2000 and 20.1 in 2001. Source: The Media Audit
Latinas take the top 2 spots as highest earning actresses in Hollywood. Cameron Diaz was named the highest paid female earner by the 2004 Guinness World Records after taking home a $40 million paycheck in one year. And coming in right behind her at #2 is Jennifer Lopez who took home $39.4 million.
Multi-platinum rockers La Ley will be performing a special ?fan-only? LA concert presented by Nissan on September 30th at the House of Blues. Details to follow in next week?s report.
Congrats to comedian George Lopez, whose sitcom continues to climb the charts, with an average viewing audience of 6.5 million viewers leading into his third season.
FUERTE invites you to receive a complimentary subscription to Hispanic Trends and Hispanic Magazine ? two very valuable resources for all Latinos in the entertainment biz. To redeem your subscription, visit
http://www.hispaniconline.com/subscribe and fill out the subscription form.
Join over 20 of Salsa?s greatest artists, including Gilberto Santa Rosa, Oscar D?Leon, Victor Manuelle & the Fania All Stars at the 28th annual New York Salsa Festival taking place Saturday, September 6th at Madison Square Garden.
Reader's Digest is partnering with ECM the Americas LLC to develop Selecciones at the Movies, Spanish-language made-for-TV movies to be marketed throughout the US and Latin America. The series will feature scripts based on stories from Selecciones, the Spanish-language editions of Reader's Digest, as well as popular Latino actors and actresses.
Actor Lou Diamond Phillips and Mexican singer Daniela Lujan will be the celebrity spokespeople for RadioShack?s Corporation new TV commercials targeting the U.S. Hispanic market as well as customers in Puerto Rico.
Mana returns to the US with 15-city tour to end their Revolucion de Amor world tour. Starting off in San Diego on October 1st and making their way across the country, the tour ends in Las Vegas October 30th. The band will be making a stop in LA October 3rd to play at the new Home Depot Stadium, and will the be the first Latin band to play the new arena.
Corrido star Lupillo Rivera signed a multi-album and multi-year record deal with Univision Records last week. Rivera?s debut album with Univision Records was recorded live at his performance last week at Universal Amphitheatre, and will be released this fall.
In another first, NBC will air Telemundo promotional announcements on two of
their shows on mainstream television. Telemundo's new programs ?La Cenicienta? and ?Amor Descarado? will be aired on ?Fear Factor? and ?For Love or Money?
Mexican songstress Lila Downs will be performing at USC on October 29th at Bovard Auditorium. Downs sings in Spanish, Zapotec, Mixtec, Mayan and English and was recently nominated for an Academy Award for the song ?Burn it Blue? from the film Frida. For more info & tickets, visit
Christina Aguilera will be replacing Britney Spears as spokesperson for Sketchers, after Britney?s endorsement deal was not renewed due to a legal battle with the tennis shoe giant..
Please remember to support Latin film ? there are a bunch of films opening
soon created by, starring, or containing Latino themes:
Once Upon A Time in Mexico
Casa De Los Babys
The Other Side of the Bed
Don?t Tempt Me
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