Mattel Launches Hispanic Campaign for the Holiday Season

Mattel's Toy Feliz Campaign offers holiday coupons for L.A. residents and benefits children with cancer and their families

By LatinoLA Contributor
Published on LatinoLA: November 20, 2013

Mattel Launches Hispanic Campaign for the Holiday Season

Mattel recently launched 'toy feliz, its first Spanish-language multi-brand marketing campaign, timed for the holiday season.

Launched in November in Los Angeles, Houston and Miami, 'toy feliz, is a 100% Hispanic-oriented effort, which spans across brands and multi-media marketing platforms.

As part of this campaign, Mattel has partnered with PADRES Contra El C?íncer (PADRES), a non-profit organization that provides much needed emotional and financial support, as well as bilingual health education to children with cancer and their families.

With 'toy feliz, Mattel is sponsoring PADRES Contra El C?íncer's Annual Holiday Parties, which provide families who have a child undergoing treatment with an opportunity to enjoy the holidays in a fun-filled and safe environment. As part of the partnership Mattel will also be making toy donations to PADRES families at local hospitals in Miami and Los Angeles.

Mattel is offering some of the hottest toys that children will love this holiday season. From Fisher-Price toys, to exciting Hot Wheels tracks, whimsical Sofia the First play sets, and trendy Monster High dolls, Mattel offers a wide variety of must-have toys for children of all ages.

Families in Los Angeles can save $5 off a Mattel toy priced $20 or more. Coupons can be redeemed at participating Walmart stores in Los Angeles.

For more information about 'toy feliz, please visit to download special discount coupons and learn more about the hottest toys for the holiday season.

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