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Indio Beer Gives You A Chance to Do Your Thing

The dark Mexican lager beer launches Instagram video contest. Win a trip to 2014 Vive Latino Music Festival, Mexico City

By LatinoLA Contributor
Published on LatinoLA: February 1, 2014

Indio Beer Gives You A Chance to Do Your Thing

Indio, the dark Mexican lager beer, launched an Instagram contest this month to give consumers 21+ in the U.S. the opportunity to win a trip to the 15th edition of Vive Latino, the most important music and art festival in Latin America. The Indio-sponsored four-day event will take place on March 27-30, 2014 in Mexico City and feature more than 100 internationally-renowned artists like Ana Tijoux, Arcade Fire, Calle 13, Ely Guerra, El Gran Silencio, Enanitos Verdes, Julieta Venegas, Maldita Vecindad, Zo?®, among many others.

Since 1998, Vive Latino has provided a stage for hundreds of acclaimed and emerging musicians hailing from every corner of Latin America and beyond to "Do Their Thing". Historically, the festival attracts more than 70,000 spectators every day, and as Vive Latino celebrates its 15th iteration this year, fans will be treated to a fourth day of entertainment for the first time in the event's history.

To enter the "Vive Indio, Vive Latino" contest, consumers 21+ in the U.S. must share a 15-second video on Instagram tagged with #Mis15Segundos (#My15Seconds, in Spanish) showcasing a talent, musical or otherwise, that allows them to "Do Their Thing". Gil Cerezo, DJ and lead singer of Vive Latino alumni band Kinky, will help judge eligible entries and select the most talented entrant who will receive the Grand Prize, consisting of airfare to Mexico City, hotel accommodations and tickets to the festival for two. To qualify, videos must be posted on Instagram before Friday, February 21, 2014 at 11:59 p.m. ET. For complete contest rules and regulations, please visit

"Vive Latino is an incredible event where thousands of people come together to celebrate what it means to 'Do Your Thing', whether it's performing on stage or dancing their hearts out in the audience. Its essence ties back perfectly with Indio's and our consumers' personalities, which is why the brand is a presenting sponsor," said Gustavo Guerra, brand director for Indio. "We're very excited to be able to share this experience with our U.S. consumers through our 'Vive Indio, Vive Latino' program."

The contest will be supported by thematic POS materials across hundreds of retail stores in California, Texas, Illinois, Arizona and Nevada, designed to encourage bicultural millennials 21+ to enter to win. Additionally, the brand's Facebook page ( and Instagram feed ( will keep consumers up to date on all things Vive Latino, from additions to the lineups, behind-the-scenes content, and much more.

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