As the World Cup in Brazil approaches, T -Mobile is already thinking about the "poor" men who want to see all the matches without their wives, girlfriends or special friend getting angry or keep him away from them. Thus, the mobile carrier has created the "Chocobox", a box with 64 chocolates (one per match), with the intention to prevent missing none of the games.
The concept suggests giving the wife, girlfriend or friend a chocolate box as a treat for her and convince her to watch all the games by his side. Each chocolate in the box represents each team participating in each of the World Cup matches, so for each seating to watch a game, a couple of chocolates disappear. An ingenious and playful way for couples to experience watching soccer together!