As Hispanics in Philanthropy (HIP) celebrates its 30th anniversary, technology and tradition are merging. HIP announced today a new online crowdfunding platform, HIPGive, developed to give donors the opportunity to invest in highly-effective programs led by Latino communities and Latin Americans. To celebrate the launch of HIPGive, and in partnership with the Western Union Foundation, HIP will offer matching grant funds to organizations featured on HIPGive through a fundraising contest on the site.
As Latinos embrace social technologies faster and insert themselves into political and civic forums at an exponential rate, HIPGive will connect everyday individuals with model programs that make a real difference. From expanding effective education models in North Carolina and Puerto Rico to increasing Latino college graduation rates, to strengthening care and services for elders in Colorado, the nonprofits in HIP's network have proven models for inspiring and affecting change.
"As we witness the growth of the Hispanic population, Latino nonprofit organizations are just starting to attract substantial investments from organized philanthropy. These investments will pay off handsomely in every community in the US and for our countries of origin," said HIP president, Diana Campoamor. "HIPGive aims to make philanthropy more accessible across the Americas. We built the online platform as a tool to galvanize our generous culture of giving," she added.
What sets HIPGive apart from other crowdfunding platforms is HIP's solid network of donors and its experience working with Latino-led, Latino-serving organizations that are carefully vetted. HIPGive will also provide online fundraising and marketing training. Unlike other platforms, HIPGive will teach nonprofits to grow their skills and resources and will forge strategic partnerships across borders.
"Today, through innovative social media campaigns, organizations like us can go beyond raising awareness about our cause to actually becoming change agents," said Elicia Gonzalez, Executive Director of GALAEI: A queer Latin@ Social Justice Organization. "HIPGive provides us with the opportunity to inspire our community to donate at all levels and be a part of something bigger. We are so grateful to be able to raise funds and make a difference for GALAEI."
HIPGive was formally announced during a gala event celebrating the organization's 30th Anniversary attended by more than 300 people, and featuring a special performance by guest of honor, the legendary award winning singer, dancer and actress, Rita Moreno.