For the 12th consecutive year, Tecate Light will sponsor the Toyota Grand Prix of Long Beach as it celebrates its 40th edition from April 11-13. To help fans warm up their engines and make the most of the racing weekend, the Mexican beer brand will infuse their bold flavor and character through the "Tecate Light Fiesta Friday" concert featuring the Mexican band Kinky, and different activations and promotions leading and during the event.
Leading up to Southern California's biggest annual sporting event, Tecate Light will offer fans 21 years and older living in Calif. and Nev. the opportunity to enter to win an exclusive VIP event experience by texting TCGRANDPRIX to 30364 or by going online at www.tcgplb.com.
One grand prize winner will be awarded three-day reserved seating tickets, a pace car ride, two pit access passes, hotel accommodations and transportation for the entire weekend, and VIP access to Fiesta Friday; while ten other lucky winners will receive three-day reserved seating tickets for two. Official rules and regulations, including eligibility requirements, are available at www.tcgplb.com.
On Friday, April 11 at approximately 6:45 p.m., the heralded Mexican band Kinky will take the stage and impress audiences with their infectious Latin rock-dance-techno vibes. The concert is free to race ticket-holders, and to those 21+ who pick up a "Fiesta Friday Free Pass" at participating retail stores in Southern California.
During the actual racing weekend, consumers 21+ will have the opportunity to take photos with the Chicas Tecate Light, sample Tecate and Tecate Light at thematic sports bars, lounges and cantinas placed strategically around the track, and much more.