Sensis, ThinkNow Research Shine Light on Hispanic Millennials

Research aims to help marketers find new ways to think about this vital segment

By LatinoLA Contributor
Published on LatinoLA: April 14, 2014

Sensis, ThinkNow Research Shine Light on Hispanic Millennials

Sensis, a cross-cultural advertising agency with digital at its core, together with ThinkNow Research, a full-service market research company focused on U.S. Hispanics, launched a new research initiative focused on U.S. Hispanic millennials. The research study, titled "The Hispanic Millennial Project" provides a comprehensive look into Hispanic millennials, including comparing them with non-Hispanic millennials, as well as their Hispanic counterparts age 35 and older.

The Hispanic Millennial Project will include multiple waves to be released throughout 2014, tackling important topics such as segmentation, healthcare behavior, points of tension, financial services attitudes, and digital motivations. The goal is to introduce new ways to think about Hispanic millennials that would be compelling to every brand and marketer.

"The Hispanic millennial segment is potentially one of the most important and misunderstood consumer segments in the country," Sensis President Jos?® Villa said. "A great deal of research published about Hispanic millennials is only scratching the surface of what we are beginning to understand is one of the most complex groups of consumers in the marketplace. We thought it was time to conduct new research on this segment."

The Hispanic Millennial Project is a joint research study developed by Sensis and leading market research firm ThinkNow Research. The first wave of research is scheduled for release April 22. To register for a copy of the first chapter of the report, please visit HispanicMillennialProject.com .

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