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Wendy's Reaches Out to Latinos with Vintage Style Film

Wendy's asks Latinos to come up with the Spanish subtitles for its new film "La Estrella de la Toscana"

By LatinoLA Contributor
Published on LatinoLA: May 8, 2014

Wendy's Reaches Out to Latinos with Vintage Style Film

To celebrate Wendy's new Tuscan Chicken on Ciabatta, the producers of this Italian-inspired sandwich are seeking bold new talent to be featured in the short film: "L'Estrella de la Toscana" ÔÇô Star of Tuscany ÔÇô starring the Tuscan Chicken on Ciabatta alongside an A-list cast of premium ingredients.

"La Estrella de la Toscana" (llamada en Espa??ol) is unique short-film to be released online in the next few weeks, an original production by Wendy's. Wendy's is creating its first-ever short film, which features the new Tuscan Chicken on Ciabatta, along with a quirky cast of characters inspired by sub-titled Italian Cinema of the 1960s, which borrows from the aesthetic of Federico Fellini and Bernardo Bertolucci.

With the release of the film's trailer, Wendy's is calling on Latino fans to come-up with the Spanish subtitles for the short-film itself, which is broken into three acts and will be close to nine minutes total in duration. The plan is to post scenes from the movie on Wendy's Facebook and Twitter pages via photos, asking users to submit their original subtitles. Then, the funniest and most gusto-filled captions will make it into the final cut Italian-dialogue for the film, scheduled to be released in early May.

??Quieres Ser Famoso?

Watch the trailer and submit your own captions to have a chance to be famous!

"L'Estrella de la Toscana" Trailer:

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