Alejandra Espinoza, like many other Hispanics that immigrated to the United States, came to this country to create a better life for her and her family. A girl from Tijuana she came to San isidro, CA, when she was an adolescent and like many, she has to struggle to fit, attend a school and learn English to get around. After she finished High School, she worked as a cashier at a fast-food restaurant during the day and at night at a department store. Through her work, good disposition and perseverance, she later on transformed herself into a national beauty queen by winning the first season of the beauty competition, Nuestra Belleza Latina.
Understanding the experience of other Hispanics in the U.S. who arrive here to work hard and improve their lives, Espinoza recently became the face of Allstate's Viviendo en Buenas Manos campaign. According to the beauty queen, Viviendo en Buenas Manos is a forum where consumers can share their life journeys and celebrate these stories of trials and triumphs. "We want to show that Hispanics [in the U.S] are fighters. We fight to overcome the challenges we face to make better lives for ourselves," said Espinoza.
The campaign highlights the struggles and successes of Hispanics in the U.S. and by sharing those experiences, looks to engage and inspire others to continue following their dreams. As a treat to consumers, the Viviendo En Buenas Manos campaign is hosting a Facebook sweepstakes where a lucky winner will have the opportunity to meet Espinoza. To enter, fans can visit the Allstate Latino Facebook page and share their inspirational stories. Those who post will have the chance to win a meet and great with the Hispanic beauty.
Besides her work on this recent campaign, Espinoza is still fulfilling her hosting duties on the TV programs, El Gordo y La Flaca and Nuestra Belleza Latina. As a matter of fact, last week, Espinoza was nominated for an Emmy for Daytime talent in Spanish for her work for El Gordo y La Flaca . "I'm very excited about this nomination," she commented. "Of course, you always think there is a possibility that you will be nominated but it still comes as a shock. This nomination is a testament to the growth I've experienced working in TV over the last years."
Working on [i]Viviendo En Buenas Manos, hosting TV programs, and pursuing other projects ÔÇô how does Alejandra do it all? Her humble beginnings provided Espinoza a strong work ethic that helps her manage juggle the projects she works on. Her advice to other Latinos ÔÇô "Work hard to meet goals you set and to improve your life. Work hard to inspire others so they may do the same."