The Hispanic Public Relations Association (HPRA) today announced Wednesday, June 25, as "Latino Social Media Day," a time to nationally recognize the achievements and growing influence Latinos are making through innovative and creative online platforms. According to Pew Research, 80 percent of Latinos use social media, compared to 70 percent of whites and 75 percent of African Americans.
"Latinos are the most active group on social media today and they continue to make tremendous contributions to the digital revolution," said HPRA National President Stephen Chavez. "Latino Social Media Day is for social media influencers, enthusiasts and businesses to step forward and engage the large amount of active Hispanics flooding social media."
HPRA asks people to follow the hashtag #LatinoSMday on Twitter and Facebook and connect with others who are making a difference in the digital world.
The HPRA National effort will include a Google + Hangout, "Innovate! Engage! How Latinos are revolutionizing Digital Communities" on June 25 at 11 a.m. (Pacific) with top-level social media influencers, including Paula Duran, field marketing manager, Red Bull; George Torres, publisher and online community organizer, Sofrito for Your Soul; and Robert Hernandez, professor, USC Annenberg School of Journalism. During the session, panelists will discuss how Latinos are contributing to the world of business and grassroots initiatives, as well hear about new technologies journalists are using to tell their news stories. To register for the hangout, visit http://hpra-usa.org
In Los Angeles, the HPRA/LA Chapter is hosting a panel discussion at the LA Brewing Co. the evening of June 25 from 5:30 p.m. to 8:30 p.m. in partnership with CONEXION, an events marketing and social media company. Other HPRA chapters are announcing new social media channels or holding professional development and media events with its members.