Lacey Kendall, Coyote Radio broadcast media consultant at Cal State San Bernardino, will moderate a forum on Hispanic media on Wednesday, July 16, from 11 a.m.-1:30 p.m. at the Riverside Convention Center.
Four Inland Empire professional associations will present the forum, "Marketing to the Latino Community." The associations are the Public Relations Society of America-Inland Empire Chapter, the American Advertising Federation, the American Marketing Association and the California Association of Public Information Officials.
Speakers on the panel include Alejandra Santamaria of Univision TV, Jim Coronado of Univision Radio and Damian Mazzotta of La Opinion Newspaper.
Topics covered will include:
1. Spanish language trends in technology;
2. how social media is affecting Spanish language TV, radio and print consumption;
3. the anticipated growth in advertising and outreach to this growing Latino community;
4. how to reach various age groups most effectively; and
5. inside tips on effectively reaching the Hispanic market.
"The Inland Empire's Latino community now makes up more than 50 percent of our local population," said Aaron Norris, of The Norris Group in Riverside and president of PRSA-IE.
"As communications and marketing professionals, we know it's critical to understand the trends, technology and media habits of this growing community so we can most effectively do our jobs," Norris said. "This event will provide a rare opportunity for businesses and communicators alike to learn to use Hispanic media for the growth of business and community."
Kendall, who is also president of the American Advertising Federation, said, "This is the first time all four organizations have worked together on a forum such as this, but after meeting, we were each convinced that these kinds of discussions must take place in order for our inland communities to thrive."
Ticket prices range from $25-$45 with student and early registration discounts available through July 9 on each of the respective organization's websites. Registration and networking begins at 11 a.m.; lunch will be served at 11:45 a.m.; and the panel discussion starts at noon. The Riverside Convention Center is located at 3637 5th St., Riverside.
For tickets or more information regarding this event, visit the Public Relations Society of America-Inland Empire Chapter website or contact Aaron Norris/The Norris Group firstname.lastname@example.org.
Ticket and event information also is available at the American Advertising Federation-Inland Empire Chapter website or contact Lacey Kendall at email@example.com, or at (909) 890-6960; the California Association of Public Information Officials website or call (619) 988.6677; and the American Marketing Association website or contact Nicole Olney, firstname.lastname@example.org .
For more information about Cal State San Bernardino, contact the university's Office of Public Affairs at (909) 537-5007 and visit news.csusb.edu.