T-Mobile Cranks Up the Volume on Music Freedom

Un-carrier doubles the number of music services you'll be able to stream without ever hitting your LTE data

By LatinoLA Contributor
Published on LatinoLA: August 28, 2014

T-Mobile Cranks Up the Volume on Music Freedom

T-Mobile announced the first major expansion to its Music Freedom program - doubling the number of music streaming services you'll be able to use with its landmark music streaming offer. Starting today, six new music streaming services ÔÇô AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza ÔÇô are all available as part of T-Mobile's Music Freedom, so Simple Choice customers can stream all the music they want from these services ÔÇô all on T-Mobile's Data Strong network and all without ever hitting their LTE data bucket.

In addition, T-Mobile announced the winner of its social voting poll, designed in true Un-carrier fashion to let customers decide which services they wanted to add next. After nearly three-quarters of a million people voted, Google Play Music topped the charts as the most requested service. T-Mobile is on track to add Google Play Music to the Music Freedom program later this year.

"When the big 'carriers' look at music, they see an opportunity to use someone's passion to make a buck. When the Un-carrier looks at music, we see an opportunity to set customers free from the tolls and limitations those carriers impose," said John Legere, president and CEO of T-Mobile. "Our goal is nothing less than to set all your music free, and we're well on our way."

Just two months ago, in June, T-Mobile shook up both the mobile and music industries with Un-carrier 6.0--a move that took a wrecking ball to the restrictions some traditional carriers place on music streaming with their data limits and overage fees.

And if early results are any indicator, it's clear T-Mobile customers are embracing their newfound music freedom with gusto. In fact, to date customers have streamed nearly seven thousand terabytes of music since the launch and are streaming 5 million more songs per day than before the launch of Music Freedom.

"T-Mobile's Music Freedom and services like Grooveshark are about bringing music accessibility to the consumer," said Sam Tarantino, Co-founder and CEO of Grooveshark, "Together with Music Freedom, Grooveshark is creating a new kind of music discovery on T-Mobile devices. We believe the combined global audiences of millions represents a new and engaged audience for Grooveshark on T-Mobile."

The new services join iHeartRadio, iTunesRadio, Pandora, Rhapsody, Samsung Milk, Slacker and Spotify already included in Music Freedom. T-Mobile has a vision to add every possible music streaming service to Music Freedom, and any music streaming provider can be part of Music Freedom by applying through T-Mobile's open submission process. To learn more about Music Freedom, please visit t-mobile.com/musicfreedom.

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