Los Angeles City officials and Latino business and community leaders gathered recently at downtown L.A.'s Homegirl Cafe this to launch the "Metro Crawl," part of the city's Latino Heritage Month festivities. The Metro Crawl program offers Metro rail and bus riders the opportunity to obtain discounts from participating merchants by showing their TAP cards at points-of-purchase.
"Metro is happy to participate in this first ever Latino Heritage Month LA Metro Crawl," said Metro CEO Art Leahy. "It's a great idea that we hope will save our riders money, at the same time it introduces new riders to Metro and to Latino owned and themed businesses around town."
"By rewarding Metro bus and rail patrons with discounts, we're encouraging more Angelenos to get off the road and onto our transit system and are helping people explore new neighborhoods and small businesses -- the lifeblood of our local economy," commented Los Angeles City Council Member Gilbert Cedillo (District 1), who was in attendance and also serves as Chair of Latino Heritage Month L.A. for this year.
Also in attendance at the press conference were City Council Member Curren D. Price (District 9), L.A. Board of Public Works Vice President Monica Rodriguez, Homeboy Industries Founder and Executive Director Fr. Gregory Boyle, and L.A. Latino Chamber of Commerce CEO Theresa Martinez. Additionally, representatives of two businesses who, along with Homegirl Cafe, are participating in the Metro Crawl discount program, attended with a sampling of their wares: Mario Mira of Tokyo Delve's Sushi Bar in North Hollywood, and Petra Wright of Gloria Delson Contemporary Arts Gallery in downtown L.A. On display were Latino Heritage Month-themed sushi selections and a painting by Argentinean artist Claudio Luchina.
Latino Heritage Month officially runs from September 16th, beginning with the commemoration of Mexican Independence Day at City Hall, through October 16th. The Metro Crawl program will run all through the months of September and October. Merchants were motivated to participate in the program with opportunities of promotion of their businesses via visibility on the Latino Heritage Month's website and through social media posts.
Latino Heritage Month engages, inspires and highlights contributions made by the Latino community to our nation, while bridging cultural gaps, enhancing and connecting the diverse, multi-racial and multi-cultural mosaic that is Los Angeles, through culturally-relevant events and activities for all citizens to experience and enjoy. www.LatinoHeritage.LA Facebook: https://www.facebook.com/latinoheritagela Twitter: LatinoHeritage_ #ILoveLatinoLA #LatinoHeritageLA #MetroCrawl