Vision and Commitment

Dianne Segura among ten nationally-recognized Latina business owners

By Christina Sotelo
Published on LatinoLA: October 7, 2003

Vision and Commitment

The United States Hispanic Chamber of Commerce (USHCC) and Wells Fargo, in partnership with LatinaStyle Magazine, awarded Dianne Segura the 2003 Anna Maria Arias Memorial Business Grant at USHCCs 24th Annual National Conference held this past week in Phoenix, AZ.

Segura, CEO of Los Angeles-based Segue Enterprises, a marketing and business consulting group with client successes for the Cesar E. Chavez Foundation, the City of Pasadena and the City of Los Angeles, was among nine national honorees chosen for exemplifying high business practices and strong missions. The award, geared for the advancement of Latinas, was named for the founder of LatinaStyle Magazine, the late Anna Maria Arias.

?I thank USHCC, Wells Fargo and LatinaStyle Magazine for having the vision and
commitment to strengthening and supporting Latina-owned businesses by creating the Anna Maria Arias Memorial Business Grant. I am truly honored to be in the company of such esteemed national Latina business owners and community leaders,? said Segura.

The Anna Maria Arias Memorial Business Grant is awarded annually to ten nationally selected Latina entrepreneurs and was created in recognition of Anna Maria?s mission to promote Latina entrepreneurship. In 1994 Anna Maria launched LatinaStyle to empower and provide a platform to support Latina entrepreneur?s. USHCC, Wells Fargo and LatinaStyle collaborated in 2002 to establish the Memorial Business Fund.

Ms. Segura got her first start in corporate marketing over 10-years ago in bringing
national goodwill via the Oscar Mayer world-famous Wienermobile. Her 10-year plus corporate career includes successes for: Oscar Mayer Foods/Kraft Foods Corporation, Super Bowl XXX/City of Tempe, America West Airlines, and the World Trade Center Association. Her experience also includes marketing background in the IT, eCommerce, International Trade, Internet Telephony, Healthcare, Non-profit and PR Agencies.

As founder of Segue Enterprises at, Ms. Segura?s business philosophy for clients is to strive to build strategies and/or initiatives, all while insuring clients are continually fresh, distinctive and relevant. The group targets entrepreneurs, entertainment entities, and corporate, non-profit and governmental organizations, with client successes for Cesar E. Chavez Foundation ? Official National First Issuance of the Cesar E. Chavez U.S. Postage Stamp Event; City of Pasadena; the City of Los Angeles' El Dia De Los Ninos; CHARO Community Development Corp., Ernie G. ? ?Que Loco?s? National Tour Comedian; Alejandro A. Quinn; and Edward James Olmos? Annual Los Angeles Latino International Film Festival.

Her national Latino and civic involvement include: Regional Co-Chair for Hispana
Organized Political Equality?s (HOPE) 2003 CA Latina Action Day in Sacramento;
National Assoc. of Latino Independent Producers and Directors, Ricardo Montalb?n?s ?Nosotros,? an industry promoter of Latino talent in the entertainment industry, Make-A-Wish Foundation?s Latino Task Force (Los Angeles), Latino Business Alliance (Los Angeles), NHSF, MALDEF and NCLR.

Joined recently with Antonia Hernandez, President of MALDEF, Ms. Segura was named 2003 Entrepreneur of the Year by Comisi?n Feminil, an empowerment and leadership organization focusing on Latina women.

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