Dia De los Muertos USA in Coachella

Talent lineup includes Conjunto Primavera, Chicano Batman, Trio Ellas, Los Tucanes de Tijuana and La Santa Cecilia, Nov 1-2

By Dr. Al Carlos Hernandez, Contributing Editor
Published on LatinoLA: October 30, 2014

Dia De los Muertos USA in Coachella

Rodri Entertainment, in partnership with the City of Coachella, is proud to announce the lineup of the first D?¡a de los Muertos USA, the two-day arts and music festival that will be held on November 1st and 2nd at Rancho Las Flores Park in the City of Coachella.

D?¡a de los Muertos USA will feature top musical acts across a variety of musical genres that include Cumbia, Regional Mexican, Mariachi, Norte??o, Banda and Pop. "Our aim is to celebrate the many experiences of life, which is why having a diverse lineup is so important," stated Rodri J. Rodriguez, event creator and President and CEO of Rodri Entertainment, Luz Entertainment. "D?¡a de los Muertos USA is more than a music festival ÔÇô it's a celebration of how we express ourselves as individual voices within our culture."

This all-encompassing event will also celebrate the work of over 40 talented visual artists. The art component to the event is massive and will highlight 'ofrendas-altars' including artistic and themed altars paying tribute to various causes and artists. Large art installations, such as the Catrina Runway show and the largest ever Pan de Muerto Skeleton will also be set up in key locations throughout the park. Additionally, a community altar will be created so that attendees can bring a photo of a loved one or pet to place on the altar to honor their memory during this celebration.

The talent lineup includes: Conjunto Primavera, Banda Machos, Chicano Batman, Trio Ellas, Los Tucanes de Tijuana, La Santa Cecilia, and Mariachi USA

Visit www.diadelosmuertosusa.com today for more information on the D?¡a de los Muertos USA festival and to obtain General Admission or VIP tickets. For updates, follow D?¡a de los Muertos USA on Facebook @Dia de los Muertos USA and on Twitter @DayOfTheDeadUSA. For more on non-conventional, highly creative branding D?¡a de los Muertos USA sponsorship opportunities or to obtain vendor information, contact ACA Marketing & Special Promotions, Inc: contactAyelet@acamarketing.net.

Rodri Entertainment, Luz Entertainment, founded in 1976 and headed by President and CEO Rodri J. Rodr?¡guez, is an international entertainment production company. Rodr?¡guez has played an instrumental role in the entertainment industry, her contributions can be seen as early as 1975 with the addition of the Latin Category to the Grammy Awards. Her international work has transcended boundaries across Mexico, Argentina, Chile, Brazil, Israel and Europe.

Rodr?¡guez is responsible for the creation of premier events such as the MARIACHI USA (1990) festival in Hollywood, Calif. Held at the Hollywood Bowl since its inception, MARIACHI USA was created to give mariachi music a forum for artistic expression and a way to celebrate the rich musical traditions that so many have come to enjoy.

Most recently Rodr?¡guez has created the two-day D?¡a de los Muertos USA (2014) festival in Coachella, Calif., a family oriented festival rooted in ancient Aztec tradition with focus on honoring the dead and celebrating the living through a celebratory experience featuring art, entertainment and culinary enjoyment. Rodriguez has served as Chair of the Board of Trustees for the Hollywood Arts Council and the Cultural Affairs Commission for the City of Los Angeles.

She has received numerous advocacy awards and recognitions from many branches of government as well as other institutions including the Hollywood Arts Council's Charlie Chaplin Award, the Hollywood Chamber of Commerce Hollywood's Women of Distinction Award, the National Latina Business Women's Association Business Woman of the Year Award and Latina Style Magazine's Entrepreneur of the Year Award. Rodriguez currently serves on the Los Angeles County Fair Association and continues to create spectacular live event productions writing a new chapter in the world of entertainment.

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