Buzzfeed Now Read More by Latinos Than White Americans
According to Buzzfeed staff memo, according to Latino Loop. Plus, more entertaining Latino news items!
Media and Marketing
Published on LatinoLA: February 16, 2015
According to a staff memo, Buzzfeed is now read more by Latinos than white Americans. The memo credits this to the site's increased efforts to create more Latino-focused content, including immigration coverage and viral content for Latinos. Read this!
Netflix has launched in Cuba with service to Cubans with internet connection and access to international payment methods for $7.99. The available content will be similar to what Netflix currently offers in its Latin American programming.
MiTu Networks added an additional $5 million to the $10 million in financing it closed last year. The company has brought on Martha E. Flores as Chief Editorial Officer and Greg Griffin as Head of Product Development.
NASCAR has assigned its Hispanic marketing and advertising needs to Florida-based firm, Marca.
Elizabeth Gardner Potter, previously of the New York International Latino Film Festival, has launched Garnish Media, a new content creation and marketing agency focusing on connecting brands with crosscultural consumers.
The Orci Agency has launched a digital campaign, "Espacio para So??ar", for the Honda CR-V. Watch the spot here: here. http://youtu.be/tu0RmNh3bGk
Don Francisco and Boehringer Ingelheim Pharmaceuticals have partnered to create "Cuida tu Don" in order to raise the public's awareness of type 2 diabetes. The goal is to educate Hispanics about type 2 diabetes and show them how they stay healthy while living with the disease.
Montejo is the official beer sponsor of Man?í's upcoming tour, which kicks off in June. The sponsorship includes branded VIP areas at each concert stop, a consumer promotion where one fan will win a one-on-one experience with Man?í, branded visibility in Man?í music videos and a live concert event set to take place at a brewery in Mexico later this year.
Radio personality Luis Jimenez is back on the air at SBS' 93.1FM in New York with the new morning show, "Sin Censura con Luis Jimenez".
According to a new report from Spain's PROMUSICAE, spending on recorded music rose to 149.9 million euros in 2014, the first gain in spending in over a decade.
Recent data from a poll conducted by the New York Times, Stanford University and Resources for the Future, found that Hispanics are more likely to view global warming as a problem than non-Hispanic whites. It also found that that Hispanics are more likely to support policies such as taxes and environmental regulations to help curb global warming.
J?ñgermeister announced its first campaign aimed at U.S. Hispanic consumers, "Sin Igual". The campaign focuses on Houston and includes out-of-home billboards in high visibility intersections, social sharing of #SINIGUAL, and an experiential showcase from February through March, inviting consumers to participate in real-time photo shoots to be featured on Jagersinigual.com
Arts and Entertainment
Celina Gonzalez, one of the Queens of Cuban music, died at age 85 in Havana last week. She first reached fame as part of the duo, Celina & Reutilio.
Genesis Rodriguez stars alongside Liam Neeson, Joel Kinnaman, Vicent D'Onofrio and Ed Harris in Run All Night, an action-thriller that opens in theaters on March 13th.
Argentinian choreographer Guillermo Grispo's work is featured in the upcoming action film, Kingsman: The Secret Service. The film opens in theaters this Friday, February 13th.
Alejandro Gonzalez Inarritu took home the Best Director award at the Director's Guild of America Awards.
With Latino performers on the GRAMMY Premiere Ceremony (Ana Tijoux) and GRAMMY telecast (Juanes) this year, it was a big year for Latino artists at the GRAMMYs. Among this year's winners are Ruben Blades, Calle 13, Vicente Fernandez and Carlos Vives.
Registration opened this week for the 16th Annual Latin Alternative Music Conference (LAMC) taking place in New York City, July 7-11th. Make sure to take advantage of the early bird special registration rate of $99. For more information on the "Sundance of Latin Music Festivals" click here. http://latinalternative.com/
SiriusXM will host Tego Calderon in front of a live studio audience this week to record an installment of its "SiriusXM ICONOS" series. The interview will be aired simultaneously on SiriusXM channel's Caliente (150) and Flow Nacion (506) on Friday, February 27 at 4PM EST.
BMI will honor multiple Grammy Award winner Sergio George with the BMI President's Award during the 23rd annual BMI Latin Awards, taking place on March 31st, at the Fontainebleau Hotel in Miami Beach.
Romeo Santos, Enrique Iglesias, Marc Anthony, J. Balvin, Drake, Pharrell Williams, Juanes, Shakira, and Nacional Records are among the list of finalists for the 2015 Billboard Latin Music Awards, taking place Thursday, April 30th in Miami, FL. For more information click here. http://www.billboardevents.com/latin
SXAmericas announced two panels discussing Latinos in American Culture, "Decoding Percepciones: CS, Latinos and Storytelling" and "The New American Story - Latinos in the Media". Both panels will take place during SXSW on Tuesday, March 17th. Among this year's participants are Julie Ann Crommett (Google), Joanna Johnson (ABC Family), Sowmya Subramanian(YouTube), Maria Teresa Kumar (Voto Latino), Diane Guerrero (Orange Is the New Black, Jane the Virgin) and actor/producer Wilmer Valderrama.
After more than 50 years, climbers in Chile's Andes claim to have found the wreckage from a LAN Chile flight that crashed in April of 1961. 34 people were on-board the flight, including 8 soccer players and the head coach of the Green Cross football squad, all presumed dead.
Puerto Rico will appeal a federal judge's ruling that the proposed Recovery Act, which made some of its agencies eligible for court-supervised debt restructuring, is unconstitutional. The island is on the brink of financial catastrophe with debt of more than $70 billion.
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