To coincide with the launch of the new 2015 Camry, Toyota has created the first-ever interactive short film on Instagram and an exciting alternative to that experience via Twitter. The innovative effort titled "GranDecision" stars famous Cuban-American actor, William Levy, as the hero of an action-themed story with unusual levels of choices for viewers. This is also the first program of its kind in the market, fully immersive in Spanish targeting Latinos.
Presented as a series of 15-second episodes on Instagram and Twitter, the film empowers users to drive the storyline through their own bold decisions at the end of each vignette, making every individual experience unique. For example, in one interaction Levy drives down a desert highway and passes a beautiful hitchhiker. Viewers are then prompted with: Does he pick her up? Does he leave her stranded? Their choice and bold decisions determine the next series of interactions.
This is the first time Instagram has been used in such a manner, and consumer engagement through "GranDecision" has already exceeded expectations. These results clearly demonstrate the importance of social relevant content and cement the place Latinos occupy in the social space, as technologically savvy people.
Experience the interactive story on Twitter and Instagram at this very moment!