The California Milk Processor Board (CMPB), the creator of got milk?, announced the launch of the California's Better Future Moms campaign to honor mothers making a difference in their community while empowering their children to work towards a better future. Nomination submissions are now open and will continue to be accepted until May 31, 2015. The Better Future Moms campaign also includes a series of videos featuring candid roundtable conversations between online mom influencers. On the videos the moms offer tips and advice through personal experiences.
"This statewide search will allow us the opportunity to identify and thank those unsung hero moms who are guiding their children toward a better future while simultaneously being that positive force bettering their children's schools, neighborhoods or communities," said Steve James, Executive Director, CMPB. "We are also looking to engage with moms online by providing them with entertaining videos that may either help them overcome a challenge they're facing with their children or reinforce their decisions."
Better Future Moms nominations are open to all Californian moms who have at least one child between the ages of 3 to 18 years of age. Got milk? is also actively working with community organizations, PTSAs, sports organizations and after-school programs as part of its quest to identify these outstanding moms. Submissions will also be accepted via email by contacting firstname.lastname@example.org with a brief summary of the nominee. Entries must describe how the nominated mom is actively taking the steps necessary to ensure a better future for their children and their community.
Seven regional winners will be selected and notified in June 2015. The honorees will serve as Better Future Mom ambassadors representing got milk? through media opportunities in their city and will also be invited to attend an exclusive awards ceremony to be held in Los Angeles and hosted by "Jane the Virgin" actress and TV mom Andrea Navedo, also a proud mother of two.
"I am honored to be joining got milk? for this amazing project," said Navedo. "I believe moms are the backbone to their children's well-being and, as a mother, I understand the dedication it takes to ensure that our children have a bright future."
In order to engage digital moms and help kick-off the program, got milk? brought together a diverse group of California-based mom influencers including Daily Baez of Daily Curlz, Keke Dixon of Free and For Me, Ericka Sanchez of Nibbles and Feasts and Melissa Burton, RD/CDE of the Valentine RD, for candid roundtable conversations that were videotaped and will be shared on social media. The panel of social media moms was invited to share their opinions on topics related to guiding their children towards a better future, such as the importance of building a strong foundation, influencing healthier eating habits, encouraging academic challenges and higher education and always finding time to create memorable family moments. The videos will be available online through the got milk? Facebook page starting on Mother's Day, Sunday, May 10th.
To submit your California's Better Future Moms nomination, e-mail got milk? at email@example.com and also visit www.gotmilk.com for updates. Remember to follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk or Instagram @officialgotmilk and join the conversation using #BetterFutureMoms.
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of got milk? is over 90% nationally and it is considered one of the most important and successful campaigns in history. Got milk? is a federally registered trademark that has been licensed by the national dairy boards since 1995. The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk). The TOMA LECHE (Drink Milk) campaign replaced it in 2006, in order to better align the English and Spanish language work. The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.