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Call of Nomination for the 2015 Lider of the Year

Coors Lite-funded competition: Winner will receive a $25,000 grant to develop a community project

Published on LatinoLA: May 19, 2015


Call of Nomination for the 2015 Lider of the Year


Coors Light invites nominations for the 2015 Coors Light L?°der of the Year. The winner will receive a $25,000 grant to develop a leadership project benefiting Latinos in his or her community. Emerging Latino community leaders can be nominated on www.coorslightlideres.com until June 5, 2015.

Twelve individuals from the pool of nominees will be chosen to participate in the 2015 Coors Light L?°deres program by a panel of Latino community leaders from across the country. The 12 l?°deres will be announced on September 15 and legal drinking age adults will be able to vote for the 2015 L?°der of the Year on www.coorslightlideres.com until October 26, 2015.

"Kicking off the Coors Light L?°deres program is always an exciting time because we get to know the L?°deres and the inspiring work they are doing to improve their communities," says Karina Diehl, Director, Community Affairs at MillerCoors. "Coors Light is proud to shine a light on rising Latino leaders who are working hard to make a positive impact."

Since 2006, the Coors Light L?°deres program has recognized and highlighted the achievements of emerging Latino leaders through an online public voting competition, a national and local advertising campaign, and robust community outreach. Join the conversation at www.coorslightlideres.com www.Facebook.com/CoorsLightLideres and on Twitter using the hashtag #CoorsLightLideres.

In 2014, Coors Light recognized Adan Gonzales, who will use the $25,000 grant to fund the development of a leadership program with AVANCE Dallas.

Nomination Criteria

‘«ů The nominee must be:
o Of Hispanic descent between the ages of 21 and 39 years old and associated with a 501(c)3 nonprofit (staff or volunteer).
o A person in good standing in the community and who represents the values of the community he or she serves as evidenced by recognition from a local organization, media outlet or other form of public community support.
o An emerging community leader who through his or her words and actions exemplifies leadership and who works toward establishing noteworthy improvement in the lives of individuals, communities and organizations.
‘«ů Nominees must actively participate in initiatives that involve leadership development, education, environmental stewardship, economic development, volunteerism or mentoring within a nonprofit.
‘«ů Nominees must not have any history of alcohol-related incidents, such as driving while intoxicated.
‘«ů Nonprofits and the public can nominate a leader. The nonprofit organization the nominee is affiliated with must support the nomination.
The nominee's affiliated nonprofit must:
o Be a 501(c) 3 organization with a commitment to ethical business and social practices.
o Have a project or program that specifically benefits the Hispanic community.
o Align with Coors Light corporate social responsibility commitments; and agree to work with Coors Light.
‘«ů The individual selected as the Coors Light L?°der of the Year will win a $25,000 grant for the nonprofit and remain engaged with the program throughout the year. The grant must be used as follows:
o Fund a Coors Light-approved community project which would benefit the Hispanic community and is not related to advocacy issues or serves individuals younger than 21 years of age.
o The project will be implemented by the nominee's nonprofit organization in partnership with Coors Light.

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