When it comes to introducing new trends to the culinary scene, California leads the way. California's rich agriculture, foodie culture and ethnically diverse population are impacting the American palate and influencing the way we eat.
In recognition of this rich heritage, the California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians' leading sense of adventure and discovering the next food trend.
Entitled "Food Loves Milk," the campaign highlights milk's essential role in food pairings - from the classically traditional such as milk + peanut butter and jelly ÔÇô to new pleasingly bold pairings that reflect the popularity of fusion cuisine and the mainstreaming of ethnic foods, such as Latin foods.
"The new 'Food Loves Milk' campaign showcases milk's versatility and unique ability to complement a range of exciting flavors, from savory to spicy to sweet," said Steve James, executive director of the CMPB. "For generations, milk has had a healthy relationship with food, pairing perfectly with traditional favorites. These new innovative milk pairings, created by California chefs, offer a delicious new way to enjoy milk while celebrating California's rich and evolving culinary heritage."
Hailing from a wide range of culinary backgrounds, California chefs created milk pairings that include: a savory roasted Chori-Chicken from Chef Manuel Carr from LeLa's Restaurant in Fresno; a delicious Mediterranean Fire Roasted Chile created by Chef Daniel Villanueva from Balisage Bistro in Palm Springs; and a delectable Mexican Chocolate Bread Pudding from Isabel Cruz of Isabel's Cantina in San Diego.
Naturally delicious, a glass of milk ÔÇô in varieties ranging from whole to skim ÔÇô is linked to good nutrition making it a beverage you can feel good about serving at every meal. "An 8-ounce glass of milk provides 9 essential nutrients, including 8 grams of high-quality protein. The protein in milk, as well as the fat in the non-skim varieties, helps increase satiety, or a feeling of fullness, which is beneficial for weight management and overall meal satisfaction," says Patricia Banan, MS, RDN, author of Eat Right When Time is Tight.
With dishes ranging in taste from savory to sweet, the new milk pairings from culinary tastemakers across California are ideal for any meal occasion. Leveraging the natural wholesomeness of milk and its ability to complement a wide variety of foods, the campaign will invite Californians to broaden their idea of milk and encourage consumption any time of day.
For more information about Food Loves Milk, visit: www.gotmilk.com and follow got milk? via social media on Facebook @gotmilk, Twitter @gotmilk and Instagram @officialgotmilk.