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HERDEZ Celebrates D?¡a de los Muertos Festivities

Online community shows support through #CelebrateDDLM social media contest

By LatinoLA Contributor
Published on LatinoLA: October 16, 2015


HERDEZ Celebrates D?¡a de los Muertos Festivities


The makers of the HERDEZ brand, the number one salsa brand in Mexico, is proud to celebrate D?¡a de los Muertos festivities as the official food sponsor of two museum fundraising celebrations: the Fotos y Recuerdos Gala on October 30 at the Museum of Latin American Art (MOLAA) in Long Beach, Calif., the only museum in the country dedicated to modern and contemporary Latin American art and the Love Never Dies Ball on November 6 at the National Museum of Mexican Art (NMMA) in Chicago, Ill., one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums. Fundraiser proceeds will benefit the museums' exhibits and art education programs.

"This is the second year the HERDEZ brand will provide the food for our Gala," said Stuart A. Ashman, president and CEO of MOLAA. "Their signature sauces really make the food an art in its own right."

"We mount the largest Day of the Dead exhibition in the country and have been celebrating the holiday for almost three decades," says Carlos Tortolero, president and CEO of the National Museum of Mexican Art. "We're excited to have the HERDEZ brand support us this year."

The events will feature cultural celebrations, live musical performances, private exhibit viewings, traditional altar exhibits from renowned artists such as Sandra Cisneros and local artists, live painting, scavenger hunts, festive food and drinks, face painting, photo booths and a silent auction.

"D?¡a de los Muertos has long-standing cultural traditions within our Latino heritage," said Gilberto Gutierrez, senior brand manager for HERDEZ brand at MegaMex Foods, "and food is always a big part of the celebrations. It's an honor to work with the museums and see our community enjoy the festivities."

The events are expected to attract thousands of leaders in art, media, entertainment, politics, philanthropy and business.

This year the HERDEZ brand has included another opportunity for fans to celebrate with the HERDEZ brand D?¡a de los Muertos Traditions Contest. The HERDEZ brand is encouraging enthusiasts to post pictures of their D?¡a de los Muertos celebrations either on Facebook, Twitter or Instagram and tag the image using the hashtag #CelebrateDDLM. At the end of the contest three winners will be selected. The Grand Prize winner will receive $500, second place will receive $300 and third place will receive $200 in gift cards. Additionally, 100 entries will be selected to win honorable mention prizes.

For more information on the HERDEZ Brand D?¡a de los Muertos Traditions Contest, or to obtain tickets for the museum fundraisers or to download easy holiday recipes visit: www.herdeztraditions.com/dia-de-los-muertos. Follow HERDEZ?« Brand via social media on Facebook @HERDEZTraditions, Twitter @HERDEZBrand and Instagram @HERDEZTraditions. Join the contest via #CelebrateDDLM.

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