Older Latinos Are Growing in Numbers and Influence

Nielsen: Latinos who are 50+ represent 10% of their age bracket in 2015 and expected to grow to 42 million by 2060

By Latino Loop
Published on LatinoLA: October 24, 2015

Older Latinos Are Growing in Numbers and Influence

A new Nielsen report finds that older Latinos are growing in numbers and influence, playing key roles in purchasing decisions of several generations, with those 50+ representing 10% of their age bracket in 2015 and expected to grow to 42 million by 2060. The report also finds that Hispanics have lower mortality rates in seven out of the 10 leading causes of death in the U.S., with a a life expectancy of 83.5 years vs. 78.7 years for non-Hispanic whites.

Gustavo Cerati, the late frontman of Soda Stereo, has been honored by Argentina's postal service agency with a commemorative stamp.

ESPN and ESPN Deportes' Monday Night Football aired the exclusive English and Spanish-language trailer for Star Wars: The Force Awakens this week during halftime.

Panamanian tax authorities are launching an investigation into possible tax evasion by several Spanish artists who performed in the country. According to El Pais, officials in Panama reached out to Spain's federal tax agency with an inquiry into earnings by Enrique Iglesias, Alejandro Sanz, and Julio Iglesias, among other artists, and the promoters of high-profile concerts presented in Panama between 2011 to 2014.

Avocados from Mexico will return as an advertiser during this year's Super Bowl, running a 30-second spot during the first commercial break.

Will Smith has broken his decade-long musical hiatus with a collaboration with Bomba Estereo on their song Fiesta (Remix). The Colombian band and the actor will also perform the song at this year's Latin GRAMMY awards, which will air live from Las Vegas on Univision on November 19th.

MasterChef Mexico, which debuted on Azteca TV earlier this summer, has grown in ratings week after week with October 11th's episode scoring an 11.0 HH rating, more than double the network's previous average during the 9pm time slot. . The finale of MasterChef Mexico Season 1 aired on Sunday. Azteca and Endemol Shine Latino recently confirmed that MasterChef Mexico will return for a second season in 2016.

Verizon announced the winners of this year's Nueva Latina Estrella Award, recognizing the dedication, hard work, and leadership of exemplary women making a difference in their communities. The year's recipients are The Executives' Club of Chicago's Ana Dutra, National Louis University's Monica Haydee Ramos, DuPont's Paulette Santiago, CLUES' Ruby Azurdia-Lee and DePaul University School of Nursing's Elizabeth Florez.

A new Pew Research Center analysis of Census Bureau data has found that Puerto Ricans are leaving to the mainland U.S. in record numbers. Last year, 84,000 people left Puerto Rico for the U.S. mainland, a 38% increase from 2010, according to the analysis of American Community Survey data. Puerto Rico has been experiencing a decline in population for the last 10 years, mainly due to a decades-long economic recession.

Carlos Vives will stop by the Grammy Museum in Los Angeles this Friday to play music for school children as part of the For the Children foundation. In this day-long event, Vives will teach children how to play Colombian instruments, talk about music and the importance of education, and give them a tour of the Grammy Museum.

Fusion TV has laid off 30 full-time staffers, along with a restructure in programming. In 2016, Fusion will focus on three main areas of programming: U.S. presidential election coverage, investigative special reports and "topical comedy" programming. Fusion also announced a partnership this week with The Root, a leading African American news and commentary site where the two will co-produce TV content to air on the cable network.

Andrea Diquez has been named president of Saatchi & Saatchi New York, most recently serving as a EVP and global director of the Olay account. During her time at Saatchi, starting in 1995, she has held a wide range of roles, including CEO of Saatchi & Saatchi Mexico.

A new study by MAGNA GLOBAL and the Center for Multicultural Science reveals that Univision and Telemundo ranked #1 and #2 in most-watched TV networks among first generation Hispanics, but Univision dropped to #5 among second generation Hispanics, while the top 5 networks among third generation Hispanics are all English-language networks.

The number of Cubans entering the United States has grown dramatically since President Obama reestablished diplomatic ties. A Pew Research Center analysis of government data has found that over 27,000 Cubans have entered the U.S. via ports of entry during the first nine months of 2015, representing a 78% increases over the same time period last year.

NBC Universo will exclusively air The Walking Dead in Spanish starting in early 2016, marking the first time the series will air in Spanish on U.S. television.

El Jimador has launched a "Dia de Los Muertos" contest, giving consumers the chance to enter to win a Day of the Dead painted coa (tool used for harvesting agave plants) created by American artist, David Lozeau. Consumers can enter the contest by visiting the microsite and uploading an original photo that celebrates Day of the Dead.

PRI's The World profiled African American Regional Mexican singer Rhyan Lowery (aka El Compa Negro) this week on the show. Lowery is a 19-year-old from Compton who grew up with a love of all things Mexican, especially Regional Mexican music. Check out the story here.

A severe drought in Southern Mexico has revealed the Temple of Quechula, a 16th century church that typically resides submerged 100-feet below water in Chiapas' Nezahualcoyotl reservoir. The reservoir's water line has dropped 80 feet.

Author's website
Email the author

   print this


Arts & Entertainment Comunidad Forum People El Editor's Blog

Careers Expresate Hollywood Tecnología RSS Feeds