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Herdez & Do??a Mar?a Partner for Las Posadas

Brands to donate $10K to Para Los Ni??os and host Las Posadas celebration at historic Olvera Street

By LatinoLA Contributor
Published on LatinoLA: December 8, 2015


Herdez & Do??a Mar?a Partner for Las Posadas


For the first time ever, the makers of the HERDEZ brand, the No. 1 salsa brand in Mexico and the makers of the DO?A MAR?A brand, the No. 1 mole brand in Mexico, are partnering to bring Las Posadas celebrations to local communities and children in Los Angeles, Calif. Las Posadas or the inns, is a nine-day celebration taking place from Dec. 16-24.

The Mexican holiday features pilgrims on candlelit processions filled with singing and cheer culminating in festivities and traditional foods offered by an innkeeper. This year the two brands will kick-off the holiday by hosting a free posada for the local community on Wednesday, Dec. 16 from 5:30-7:30 p.m. at the El Paseo Inn restaurant at Olvera Street.

The community will enjoy a fun-filled celebration with food, music and live mariachi. To further celebrate, HERDEZ and DO?A MAR?A brands will gift a $10,000 cash sum donation and gifts to Los Angeles based Para Los Ni??os, a non-profit organization that battles poverty and promotes academic success for disadvantaged children. The donation will serve to fund Para Los Ni??os' Felices Fiestas, a holiday festival that provides food and gifts for local families in need.

"Para Los Ni??os is thankful to receive such a generous donation from the HERDEZ and DO?A MAR?A brands," said Martine Singer, Para Los Ni??os CEO. "Partnerships such as these allow us to continue providing our kids with a safe learning environment in which to thrive."

HERDEZ and DO?A MAR?A brands will also be coordinating a gift drop-off campaign to further benefit Para Los Ni??os' Felices Fiestas. Wrapped or un-wrapped presents can be dropped off at El Paseo Inn restaurant located at 11 Olvera Street in Los Angeles, Calif. from Dec. 1-16.

"Para Los Ni??os' Felices Fiestas celebrates and rewards the success of our children through this holiday festival, ensuring they are recognized and don't walk away empty handed this holiday season," said Gilberto Gutierrez, senior brand manager for HERDEZ? brand a division of MegaMex Foods. HERDEZ brand is excited to team up with DO?A MAR?A? brand for the first time ever, working together towards worthwhile causes such as these."

"Las Posadas is a perfect time to warm our kitchens with savory flavors and celebrate with family, friends, food, salsa and mole," said Elisa Velazquez, brand manager for DO?A MAR?A brand at MegaMex Foods. "DO?A MAR?A brand is honored to be a part of this longstanding tradition, and through this new partnership with HERDEZ brand, offer our community memorable holiday moments."

For more information on Las Posadas events visit: www.herdeztraditions.com/las-posadas. Follow HERDEZ and DO?A MAR?A? brands via social media on Facebook and Instagram @HERDEZTraditions, and on Twitter @HERDEZBrand. For a chance to win prizes, join the conversation via #MisPosadas.

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