According to the California Cancer Registry, more than 1,700 children and young adults under the age of 20 are diagnosed with cancer in California each year. Support and understanding is critical for any parent that has to deal with a child's cancer as it affects the entire family.
This season, help for families with children suffering from cancer is coming in a unique way, through art. Got Milk? has united over 20 visual artists in a creative partnership that will benefit Camp Ronald McDonald for Good Times through a program titled, Milk Loves Art. "This campaign has a dual focus: to bring local artists together for a charitable cause and also recognize the positive impact art has in our communities," said Steve James, Executive Director of the California Milk Processor Board (CMPB).
In the spirit of giving, professional and student artists will paint 31 life size cow sculptures, provided by Got Milk?, which will then be donated to Camp Ronald McDonald for Good Times, who will then auction off the works of art and keep 100% of the proceeds. Camp Ronald McDonald for Good Times is a program of Ronald McDonald House Charities of Southern California. Camp gives more than 1,500 children with cancer and their families the chance to "take a break" from the disease and enjoy outdoor activities such as horseback riding, arts & crafts, archery, ropes courses and most importantly, the chance to just be kids.
Renowned artist/muralist, George Yepes, has joined the project as the lead artist and for the Milk Loves Art program. George Yepes will be leading the creative phase of the campaign and working closely with the artists involved, and will also be painting one of the 31 cow sculptures.