CVS Pharmacy y más for the Hispanic Community in Los Angeles
Nine Los Angeles area stores offer a new personalized shopping experience
Published on LatinoLA: April 15, 2016
LOS ANGELES, April 14, 2016 – CVS Pharmacy has launched CVS Pharmacy y más, a new shopping experience in the Los Angeles market designed to provide enhanced, personalized service to the local Hispanic community. Nine stores in the greater Los Angeles area will have the new format, which includes completely bilingual signage and staff, the addition of more than 1,500 trusted Hispanic products, more competitive pricing on hundreds of products, and new services unique to a national retail pharmacy. The launch of CVS Pharmacy y más in Los Angeles follows the opening of 12 locations in Miami in June of 2015.
"Bringing CVS Pharmacy y más to Los Angeles was a natural next step as part of our goal to better meet the unique needs of our local Hispanic customers," said Hank Casillas, Area Vice President of CVS Pharmacy. "CVS Pharmacy y más stores are designed to become a one-stop shop for local Hispanic residents to conveniently receive best-in-class pharmacy services, as well as customized products and services, in an environment that feels like home."
Unique Features to CVS pharmacy y más include:
• Bilingual Customer Service: Fully bilingual associates and signage throughout the store
• New Products: More than 1,500 NEW products throughout the store, including many of the most popular Hispanic brands in categories like groceries, over-the-counter medications, household cleaners, snacks, appliances, cookware, cosmetics, baby, and hair care. More than 300 of the new products introduced will be manufactured in California including El Alteño, Betel, Eternalux Candles, De La Cruz, Don Francisco coffee, La Llave, Bactimicina, Cabellina Shampoo, Doña Remedios teas and Tadin.
• New Fragrance Counter: A new fragrance department, staffed with trained beauty associates, featuring a large assortment of designer fragrances at everyday low prices.
• Enhanced Value: New Lower Prices on hundreds of products throughout the store and more value-sized products. Competitive pricing and more value-size packs on hundreds of products.
Expanded Services: Bill payments, domestic and international wireless recharge, money transfers, and lottery.
"With CVS Pharmacy y más, we did more than just add more Hispanic products on our shelves. We took a strategic look to truly understand what the Hispanic consumer wanted in a drugstore and how we could fulfill some of their unmet needs," said Gabe Navarro, Chief of Hispanic Consumer Growth at CVS Pharmacy. "We understand that our Hispanic customers are looking for a more personalized shopping experience where they can find their favorite brands at competitive prices, convenient services, and a higher level of customer service in an environment where they feel at home.
CVS Pharmacy y más will also continue to offer CVS Pharmacy's unique clinical offerings and medication adherence programs designed to improve health outcomes and reduce overall health care costs, innovative online and mobile tools to help patients manage their prescriptions whenever and wherever they want, exclusive private label products that come with a 100% money back guarantee, and the CVS Pharmacy ExtraCare Program, the nation's largest rewards program that provides customers money back, special savings and offers that are earned by shopping in-store or online at CVS.com.
To celebrate the launch CVS pharmacy y más across the greater Los Angeles area, a grand opening event was held today at one of the stores located in 7101 Atlantic Avenue in Bell, CA.
To further underscore the company's commitment to increasing access to health care in the community, the CVS Health Foundation presented a $50,000 grant to St. John's Well Child and Family Center to support underserved pediatric asthma patients in South Los Angeles, a majority of whom are Hispanic. This contribution adds to the $2 million that CVS Health and its Foundation have invested over the past five years in support of non-profits across the greater Los Angeles area, including healthcare non-profits that serve the Hispanic community. The grant was part of the "Innovations in Community Health" program, a three-year, $3 million partnership between the CVS Health Foundation and the National Association of Community Health Centers and will be devoted to help families manage the child's asthma to ensure optimal health and reduce emergency room visits.
CVS pharmacy y más stores will open through August and include South El Monte, Bell, Walnut Park, Santa Ana, Los Angeles, South Gate, Pico Rivera, Lynwood and Norwalk. For store address and other information about CVS pharmacy y más, visit www.cvs.com/ymas