East Los Angeles is one of the first of six Community Stores across the country to launch Nike Community Impact Fund (NCIF) grants for local organizations that give youth early, positive experiences in sport and physical activity and strengthen communities.
$40,000 in annual grants of $5,000 each are being offered to eight local non-profit groups near six of Nike's Community Stores. Applications for the first round of NCIF awards in downtown Detroit, South Chicago, New Orleans, the Ivy City neighborhood of Washington, D.C., Flatbush in Brooklyn and East Los Angeles are due by July 15, 2016, with funds being awarded in November.
"By expanding Nike's Community Store concept to include local grant programs, we look forward to fostering even deeper connections that empower young leaders where our store teams live and work," says Dennis van Oossanen, VP and GM of North America Direct-to-Consumer.
The Nike Community Impact Fund, in partnership with Charities Aid Foundation of America and the Oregon Community Foundation, is an innovative approach to grant making that engages a committee of Nike employees and store athletes (what Nike calls their retail associates) from across the United States to directly impact the local communities where they live and work. In total, Community Store teams across the U.S. will award $290,000 each year (the six national expansion cities detailed above in addition to Portland, Ore.) in their communities.