LBI Media, Inc., Launches Yo Soy El Voto Campaign

Company partners with voter registration initiative "Mi Familia Vota"

By LatinoLA Contributor
Published on LatinoLA: August 5, 2016

LBI Media, Inc., Launches Yo Soy El Voto Campaign

LBI Media, Inc., the largest minority-owned Spanish broadcaster, and parent company of Estrella TV Network, digital multiplatform network Fenomeno Studios, and owner of ten television and seventeen radio stations across the U.S., recently announced the "Yo Soy El Voto" community-focused effort to inspire voter registration and motivate Hispanic turnout during the 2016 election cycle.

"Yo Soy El Voto," a community and news based, voter-education effort in partnership with non profit organization Mi Familia Vota, was created to serve as a multimedia platform to help the Latino community better understand the political candidates and issues driving the 2016 election. It was created by LBI Media, Inc., as an empowerment multimedia mobilization tool to get the Latino community registered to vote, as well as to empower, motivate and educate them about the issues at stake, and remind them to vote in November.

"At LBI Media, Inc., we believe in doing the right thing, and partnering with Mi Familia Vota is part of our responsibility as a broadcasting company to educate, empower and inform the Latino community," stated Lenard Liberman, CEO of LBI Media, Inc. "Through our news programming and other media platforms, our primary goal is to educate and serve as a resource in our community. We want to ensure that Latinos are motivated to get involved in the political process and also understand that their vote matters," concluded Liberman.

As part of the implementation of the "Yo Soy El Voto" campaign, LBI Media, Inc., has committed to provide its star talent in voter-themed features and vignettes on its TV, radio and social media platforms, including participation at public institutions and events. In radio, Tuesdays have been reserved as "Martes Politico," (Political Tuesdays) with weekly themes relating to events of relevance to the Hispanic community, such as education, immigration, political conventions, and Hispanic Heritage Month. Estrella TV's public affairs show, "En La Lucha," hosted by renowned Mexican political journalist Pedro Ferriz, has featured key figures such as presidential hopeful Bernie Sanders, congresswoman Loretta Sanchez, as well as local and state leaders, and community advocacy groups to discuss issues that are of extreme importance to the Latino constituency.

"We are delighted to continue this great partnership with LBI Media. It is clear that they are fully committed to the wellbeing of our community by keeping Hispanics informed on issues that matter to us and by helping to build its political power. Through this effort, we will work together in educating, empowering, and mobilizing the Latino community to the ballots in November and beyond," concluded Ben Monterroso, executive director of Mi Familia Vota.

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