LBI Media Signs Agreement for Carriage on DIRECTV

Spanish broadcaster secures national carriage deal with the nation's largest satellite provider

By LatinoLA Contributor
Published on LatinoLA: October 3, 2016

LBI Media Signs Agreement for Carriage on DIRECTV

LBI Media, Inc., the largest privately held, minority-owned Spanish broadcasting company in the U.S., and parent company of the Estrella TV Network, announced a new agreement with AT&T* for carriage of Estrella TV on DIRECTV. AT&T owns the largest satellite TV service in the U.S. with more than 20 million customers.

With the DIRECTV agreement, Estrella TV Network expands its current carriage across the entire U.S., beginning October 4, 2016, on Channel 442.

"This agreement illustrates Estrella TV's importance as content provider of relevant and original Spanish language television programing in the U.S.," said Cathy Lewis Edgerton, senior vice president, Distribution and Affiliate Sales, Estrella TV Network.

The agreement with DIRECTV allows Estrella TV to further invest in its critically acclaimed and original programming strategy as well as build and broaden the network's brand.

"DIRECTV is committed to providing the most programming options at the best value for its customers," said Emma Brackett, vice president of Content and Programming for AT&T. "Estrella TV's popular programming format offers more choices for our customers who enjoy watching Spanish-language channels."

"Our programming strategy is extremely relevant in today's fast-paced viewing environment" said Lenard Liberman, CEO of LBI Media, Inc. "The DIRECTV agreement will accelerate Estrella TV's momentum."

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