Sears Launches Heroes at Home Campaign to Benefit Veterans

Through November 19, shoppers can donate to Rebuilding Together, a leading national nonprofit in safe and healthy housing

By LatinoLA Contributor
Published on LatinoLA: November 9, 2016

Sears Launches Heroes at Home Campaign to Benefit Veterans

As part of its long-standing commitment to supporting veterans and military families, Sears is bringing back its Heroes at Home program for the holiday season to immediately assist low-income veterans who are in urgent need of wheelchair accessibility ramps at their homes. Shoppers in Los Angeles can begin crossing items off their holiday lists at Sears and with Veteran's Day fast approaching, they can also donate to veterans who need additional support during the holidays.

"Our goal is to fund and build as many ramps as possible for veterans in select cities across the country before Christmas," said Joelle Maher president and chief member officer for Sears. "We're thankful for the incredible generosity of our members and associates, who have helped us raise nearly $40 million over the past nine years and impact so many military families. It's a cause that truly unites us, and an opportunity to give back this holiday to those who served."

Shoppers are encouraged to look for the following limited-edition products for the holiday season that give back to Heroes at Home with every purchase, including:

• Kenmore Patriotic Pair – A Kenmore 4.3 cu. ft. top load washer and Kenmore 7.0 cu. ft. white dryer w/ Smart Dry Plus are designed, engineered and assembled in the U.S.A. Both feature a unique American flag design embedded in the console. Sears is donating $20 from the in¬-store or online purchase of each qualifying washer or dryer, up to $200,000.

• Heroes at Home Ornament – These collectible moose and bear Christmas ornaments are the perfect addition to any holiday décor. With every qualifying in-store or online purchase, Sears will donate $1 with a minimum donation of $20,000.

• Craftsman Hat – Show love for the Craftsman brand and support veterans with this limited-edition Craftsman Heroes at Home beanie. Sears will donate $1 from the in-¬store or online purchase of each qualifying hat with a minimum donation of $4,000.

"Taking care of our veterans is paramount, especially their safety, health and mobility," said Caroline Blakely, President and CEO of Rebuilding Together. "Teaming with Sears, we are investing in a long-lasting impact to ensure that our injured veterans will get the critical home and accessibility upgrades they need this holiday season."

Putting aside the upcoming Veterans Day holiday, year-round, Sears offers active, reserve or retired military personnel or military spouses 20 percent off regular-priced (five percent off sale-priced) tools and lawn and garden products, with a valid military ID or military spouse ID.

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