Fernando Oaxaca, an icon of the Latino community, media pioneer, and frequent contributor to LatinoLA.com, has passed away.
Fernando was the founder of Coronado Communications, one of Southern California's earliest public relations firms specializing in the Latino market. He was also co-founder of Cruz/Kravetz IDEAS, a national Latino advertising agency. His business interests included ownership of Spanish-language radio stations.
Mr. Oaxaca was a director and past chairman of the Mexican American Opportunities Foundation and currently served as chairman of the Mexican Cultural Institute, among many other community service functions.
Fernando served on the White House staff of President Gerald Ford and in several appointed positions in the administrations of President Reagan and President Nixon and in the office of California Governor George Deukmajian.
Most recently, he wrote extensively on current and Latino affairs for LatinoLA and other web publications. A die-hard conservative, Fernando could be acerbic and cutting in his criticism of those who opposed the current Republican administration. At the same time, he was vociferous and emotional in his support of Latino civil and social rights. He was a good friend and supporter of LatinoLA.com.
Funeral services will be held on Friday, June 4, at 11:30 AM, at Holy Cross Cemetery, Risen Christ Chapel, 5835 West Slauson, Culver City.
Descanse en paz, Fernando.
Al Carlos Hernandez writes:
I would like to express my deepest sympathies to the Familia of Fernando Oaxaca. He was a man of conviction and respect. I was a fan of his work, and his work made a difference. 6.3.04