LAMC Conference Panelists

Industry insiders, promoters y mas on tap August 11 through 14

Published on LatinoLA: August 11, 2004

LAMC Conference Panelists

Being Held August 11th - 14th at the Beverly Hilton in Los Angeles, The 5th Annual Latin Alternative Music Conference (LAMC) Features Timely & Relevant Music Industry Panels Including "The Changing Face of the Record Biz", Technology Is Your Friend", "Dollars & Sense", and a Special Latin Grammy Question & Answer Session

A Complete Schedule of Events, As Well as Registration Info, Is Available at http://www.LatinAlternative.com

10:00AM - 11:45AM - Thursday, August 12th

Margi Cheske
Vice President, Marketing- Concord Records
Margi Cheske has been the Vice President of Marketing at Concord Records for the past two years, and has worked with such diverse Latin acts as Ozomatli, Eddie Palmieri, and Poncho Sanchez. Concord Records is an independent label, now distributed through Universal Music and Video Distribution. Although traditionally associated with jazz music, Concord has seen recent success with the new Ozomatli disc ?Street Signs?, which last month debuted at #2 on the Billboard Top Latin Albums chart. As VP of Marketing, Cheske oversees radio promotion, publicity, advertising and merchandising, new media and lifestyle marketing.

Eddie Gomez
VP of Creative Services, Bug Music Publishing
As VP of Creative Services at Bug Music, one of the largest independent music publishing administrators, Eddie Gomez has been instrumental in signing and exploiting the catalogs of such luminaries as Los Lobos, Iggy Pop, Ryan Adams, Johnny Cash, and Mongo Santamaria. Gomez is intimately involved in generating new revenue for Bug Music?s roster via securing covers, film/television usage, videogame placements, and other forms of content. A native of LA, Gomez has been with Bug Music for over 10 years.

Ivan Morales
Director of West Coast Promotion, Warner Music Latina
Ivan Morales has been with Warner Music Latina since 2002, where he has worked with such acts as Mana, La Ley, and Bacilos. Prior to joining Warner, Morales was West Coast Marketing Director for Universal Music Latina. Before he came to Los Angeles, Morales worked for three years as Label Manager at BMG Mexico, and also served as director of BMG's rock-oriented Culebra label.

Rita Morales-Patton
VP of Programming, SiTV
Rita Morales Patton is Vice President of Programming for S? TV, an English language Latino network featuring culturally relevant programming that launched on February 25, 2004. She is responsible for original program development, program acquisitions as well as program scheduling strategy and implementation for the company. Prior to this, she was Vice President of Business Affairs for Oxygen Media, Senior Counsel, Legal Affairs for HBO?s original programming group and Associate Counsel for Warner Bros. Films. Ms. Morales Patton is a 1988 graduate of Harvard Law School.

Monica Ricardez
Latin Product Director, Tower Records (national)
Monica Ricardez has over 14 years of experience in music retailing, and was actively involved in the opening of Tower Records in Mexico City. She returned to her native LA in 1998, and has spearheaded music retail, advertising and distribution for Tower Records in all US Latin markets.
She is currently working on the inclusion and expansion of Latin audio, DVDs, movies, and Latin-themed merchandise throughout the Tower Records chain.

Liza Richardson
DJ & Host of ?The Drop?, 89.9 KCRW
Liza Richardson has been a DJ on the air at 89.9 KCRW in Santa Monica since 1991 and hosts ?The Drop? on Saturday nights featuring a danceable mix of house, urban music, rock, Latin and underground beats. As a music supervisor credited with the recent Apple iPod Silhouettes campaign, Liza was nominated for a Grammy last year for Best Soundtrack Compilation for her work on Alfonso Cuaron?s ?Y Tu Mama Tambien?. Having recently completed four films including ?First Daughter? and ?Wicker Park?, she is currently music supervising ?Lords of Dogtown?.

Jose Tillan
VP of Music & Artist Relations, MTV Latin America
Jose Tillan is responsible for the music programming and talent and artist relations for MTV Latin America, and is the primary liaison between the network and record labels, artists and management companies. Tillan spearheaded MTV?s multi-award winning ?Unplugged? concerts and albums including ?Mana MTV Unplugged?, ?Alejandro Sanz MTV Unplugged? and ?La Ley MTV Unplugged?, as well as the ?Shakira MTV Unplugged? which received both Grammy and Latin Grammy awards in 2000. In 2002, Tillan developed and implemented the music programming structure for the inaugural MTV ?Video Music Awards Latin America? (VMALA?s). In addition, he has been instrumental in coordinating Latin American and international artists for local versions of MTV programming such as ?Diary? featuring Juanes and ?Fanatic? featuring both Kylie Minogue and Nick Carter.

2:15PM - 4:00PM - Thursday, August 12th

Gustavo Fernandez
President, DLN Distribution/Delanuca
With some twenty plus years in the music business (retail, distribution, label), Fernandez was previously National Director of Sales for WEA Latina. He is founder/president of DLN distribution, a music distributor built on the mindset of representing independent artists and labels, and making them available to both national accounts as well as "mom and pop" retailers throughout the U.S. and Puerto Rico.

Yvonne Gomez
West Coast Latin Creative Manager, Peer Music Publishing
As Latin Creative Manager, Yvonne Gomez is responsible for overseeing the work of a plethora of immensely talented songwriters/performers, including multiple Grammy winner Juanes, Micky Huidobro of Molotov, Coti Sorokin, Facundo Monty and Los Pinguos, among others. In addition to nurturing the careers of these artists, Gomez is responsible for finding and signing new songwriters in all areas of the Latin music genre including Pop, Tropical, Regional Mexican, and Latin Alternative. Prior to her arrival at Peer Music, Gomez was the Label Manager of the Latin Rock label Surco, a joint venture with Universal Music Latin America, and home to artists including Molotov, Juanes, Orishas, Bersuit Vergarabat, El Otro Yo, and Erica Garcia.

Marya Meyer
VP of Corporate & External Affairs, Latin Recording Academy (LARAS)
Marya Meyer is a 20 year veteran of the Latin Music and Entertainment Industries. She currently serves as Vice President of Corporate & External Affairs for the Latin Recording Academy, overseeing Communications, Membership and Educational Outreach. Prior to this, she was charged with overseeing both Latin and Anglo artist releases as Regional Vice President of Marketing for Universal Music in Latin America working with artists from Metallica to Juanes, U2 to Paulina Rubio. She came to Miami with the team who established the PolyGram Regional offices in 1992 after having worked at both Sony and BMG in Spain.

KC Porter
Grammy-Winning Producer
When it comes to fluently translating the universal language of music, KC Porter is the master of the medium. In addition to his chart-topping work with superstars including Carlos Santana and Ricky Martin, GRAMMY-winning music producer KC Porter has long been widely renowned for crossing over many of the biggest stars in the Latin music firmament to English-speaking audiences. His artistry as a producer, arranger, and composer has helped make icons like Luis Miguel, Los Fabulosos Cadillacs, Ana Gabriel, the late Selena and Ricky Martin?who Porter has collaborated with since the early days-- household names in the U.S. and Europe as much as they are throughout Latin America. Most recently, KC?s prodigious talents were honored with the 2001 Latin GRAMMY Producer of the Year Award, saluting his overall body of work for the year preceding the win.

Pedro Rovetto
Bassist, Superlitio
In early 2004, Latin Grammy-nominated Colombian alternative rockers Superlitio released their US debut, "Tripping Tropicana" on Cielo Music Group/ BMG US Latin and had a #1 Alt/Rock hit with ?Que Vo? Hacer?. The second half of the year has brought the band their first Latin Grammy nomination for Best New Artist and will see the release of their new single, ?Perdoname?. Superlitio?s music combines rock, electronica, drum ?n bass, jazz, reggae and Latin grooves.

10:00AM - 11:45AM - Friday, August 13th

Moses Avalon
Music Industry Consultant and Artist's Rights Advocate
Moses Avalon produced and engineered records for major and independent labels through the 1980s and 1990s. He's worked with Grammy award winning artists and has earned several RIAA Platinum record awards. Today he is an artist's rights activist and the author of the best selling music industry book, ?Confessions Of A Record Producer.? His award winning website discusses controversial issues in the music business. Mr. Avalon has also acted in an advisory capacity to the Senate Judiciary Committee.

Jonathan Kehl
VP Business Development, Peer Music
Jonathan Kehl is Vice President of Business Development at Peer Music where, amongst other responsibilities, he oversees the company's global Internet operations and new technology licensing initiatives. He has licensed hundreds of wireless, Internet and new media entertainment companies worldwide and firmly believes in embracing and empowering legitimate technologies and business models that will benefit the company's esteemed roster of songwriters. Kehl holds an undergraduate degree from Dartmouth College and an MBA from the University of Southern California's Marshall School of Business.

J.M. Marino
Director of New Media, Disc Marketing
J.M. Marino is currently the Director of New Media for Disc Marketing's Branded Entertainment division. Disc Marketing is a leader in providing customized CD's with interactive features and specialized packaging. He is an industry professional with over ten years experience managing, defining and producing high quality interactive and rich media marketing solutions for the music and entertainment industries.

Josh Norek
Owner/CEO, JN Media Group
As a bilingual publicist and co-founder of LAMC, Josh Norek has overseen crossover publicity campaigns on behalf of acts such as Jaguares, Orishas, Puya, and La Ley. A graduate of Cornell University and Southwestern University Law School, he is an advocate of alternative media outlets and revenue streams for artists, and is forever searching for that mythical place ?where art and commerce legally collide.? Norek?s intellectual property and entertainment law-related articles have been published in Billboard and the UCLA Entertainment Law Review. When he?s not busy publicizing or advising other artists, Norek can be found attempting to avoid copyright infringement lawsuits as the frontman/MC for the trilingual urban collective Hip Hop Hood?os.

Neeta Ragoowansi
Director of Membership, SoundExchange
Neeta Ragoowansi is the Director of Membership for SoundExchange, a non-profit organization designated by Congress to collect digital performance royalties on behalf of recording artists and sound recording copyright owners (typically record labels). She is also an entertainment attorney and has represented the interests of musicians, songwriters, recording artists, filmmakers, film festival organizers, record producers, club owners, production companies and music managers, among others. Prior to joining SoundExchange, Neeta served as the Assistant General Counsel for The John F. Kennedy Center for the Performing Arts and The National Symphony Orchestra, in Washington, DC. She also served as General Counsel to the Songwriters Association of Washington, DC. Neeta is also a musician, singer, and award-winning songwriter as well as a co-owner of Visions, an art and foreign film/movie house in Washington, DC.

Julie Uhrman
Product Manager, AG Interactive
Julie Uhrman is the Product Manager for AG Interactive, a subsidiary of American Greetings Corporation. Ms. Uhrman is responsible for all aspects of Univision Movil?s wireless initiatives including content licensing and creation, product development, marketing and promotions. She is currently working with such artists as Akwid, Jennifer Pena, Area 305 and others who will provide original content for Univision Movil applications. Ms. Uhrman most recently served as Publishing Manager for Vivendi Universal Games. She oversaw the release of titles across all of Vivendi Universal Games studios including Universal Interactive, Blizzard, and Sierra. She also managed the submission and release of games through Sony, Microsoft and Nintendo. Ms. Uhrman received her Master?s in Business Administration from the UCLA Anderson School of Management and holds a BSBA from Washington University in St. Louis.

"Dollars & Sense" Panel
2:15PM - 4:00PM - Friday, August 13th

Tomas Cookman
President, Cookman International
Tomas Cookman is the President of Cookman International. Founded initially as a management group, it has now developed into a full-service Latin music company. Currently, they represent Grammy winners and multiple Grammy nominees, including Los Fabulosos Cadillacs, Paulina Rubio, La Ley, Vicentico, and the Nortec Collective. In addition to a strong artist roster, Cookman International also has a successful merchandising, booking and publishing division. Cookman is a co-founder of the LAMC. His new label Nacional Records will release its first albums from Andrea Echeverri and Nortec Collective this fall.

Daniel Crowe
President, LATV
In his role as president, Daniel Crowe defines the strategic direction and oversees the daily operations of LATV. After spending years in the Hispanic media industry, Crowe envisioned a network entirely dedicated to serving the interests and preferences of U.S. Latino youth and young adults - a rapidly growing but largely underserved demographic. Crowe began his broadcast career more than 20 years ago at the Spanish International Network (SIN TV), now Univision, and went on to hold various management positions at Univision, Telemundo and Galavision.

Miguel Govea, Jr.
VP/Creative Director, The Licensing Team
Miguel Govea is part of the Licensing Team, a UK-based firm that handles music needs for film, television, commercials, videogames, and wireless applications. The Licensing Team represents record labels, artists and publishers for worldwide synchronization and placements. A native of Venezuela, Govea has worked for over 15 years in the music industry and has been affiliated with Los Amigos Invisibles, Martika, and Jorge Moreno.

Avi Ellman
Managing Director, Tribecka Licensing Group
Avi Ellman serves as managing director of the Tribecka Licensing Group. Tribecka was founded in 2001 and has served such general market clients as Michael Jackson, Run DMC, and Liza Minnelli. Tribecka currently is the single largest merchandiser in the world for Latin music artists serving Alejandro Sanz, Juanes, Molotov, Marco Antonio Solis and many others. Their services include tour and retail merchandising, consumer products licensing, limited promotions, online sales as well as marketing and creative services.

John Pantle
Booking Agent, The Agency Group
John Pantle represents and books such genre staples as Cafe Tacuba, Control Machete, Maldita Vecindad, El Tri, and Plastilina Mosh, as well as Anglo acts such as The White Stripes, De La Soul, Evanescence, and Mallory Lewis & Lambchop. Prior to joining the Agency Group, he worked a "slew of dead-end jobs" including Talent Buyer for the House of Blues and the Knitting Factory.

Evan Saxon
President, Evan Saxon Productions
Evan Saxon has over 15 years experience in the entertainment industry and currently runs his own marketing company. Having worked at Capitol Records, CEMA Distribution and the cutting edge independent label I.R.S. Records, he has a wide variety of experiences, and has cultivated relationships with key executives, artist managers and agents. One of Saxon's most valuable assets is his ability to create, implement and sell new marketing concepts while developing a new business. He created the program Right Between The Acts to provide artists and labels with an innovative channel to take new music directly to the most targeted, captive and receptive consumer group one could reach - concert audiences across America. Artists who have been a part of Right Between The Acts include: Los Fabulosos Cadillacs, Manu Chao, Incubus, Jumbo, Weezer, Pantera, Slayer, Steve Earle, Enrique Iglesias, Anthrax, Hoobastank, The Cure, Sparta and others.

Louise Smith
Director of Special Projects, La Banda Elastica
Louise Smith and her company SMSI represents the magazine La Banda Elastica as Director of Special Projects with a focus on
urban, youth and grass roots marketing campaigns for LBE clients. Her background includes: SMSI's 10 years of success serving media companies and advertisers; 7 years of valuable account management advertising experience with media giants such as CBS Television, the NBC Station Group and MMT Sales - television rep; she has been voted "Best & Brightest" by Advertising Age and has lectured at Northwestern University and University of Miami.

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