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Celestial Seasonings Latino Teas?

And other news from Latino Loop

Published on LatinoLA: November 21, 2004


Celestial Seasonings Latino Teas?


Celestial Seasonings has created four new tea flavors to appeal to the Hispanic market. The new line of teas includes herbs and flavors popular in Hispanic culture, such as mint, honey, lemon, cinnamon and chamomile. Packaging for the new teas will contain Spanish-first bilingual copy.

Clear Channel communications launched its new bilingual HURBAN (Hispanic Urban) radio format on KLOL Mega 101, which combines Spanish Hip-Hop, Reggaeton, and dance music. The station will target Latino youths and will be hosted in a combination of English & Spanish. KLOL is said to be the first of a number of Clear Channel stations that will flip to a bilingual youth format.

Mexico's Premios Oye! Awards took place last week, and Julieta Venegas was the big winner of the night, taking home three awards for Album of the Year and Rock Album of the Year for Si, and Song of the Year for the single Andar Conmigo. Other winners included Joan Sebastian, Belinda, Climax, Banda Recodo, Pepe Aguilar, and Intocable.

William Perez, a 36-year veteran at S.C. Johnson, will replace billionaire Phil Knight as President & CEO of the Nike empire.

Rosario Dawson is set to portray the AIDS stricken stripper, Mimi Marquez, in the film adaptation of the award winning play Rent.

43 Cuban artists from the musical review "Havana Night Club - The Show" have filed petitions for political asylum this week in Las Vegas, where they had been performing at the Stardust Casino since August. Several more artists from the troupe are expected to file for asylum upon their arrival from Germany, making it the biggest defection from Cuba to date.

Andrea Echeverri, the lead singer of Colombia's acclaimed Grammy-nominated rock band Aterciopelados, will showcase material from her forthcoming self-titled solo debut album on November 24th at the Vault 350 in Long Beach as part of the La Banda Elastica Magazine Awards concert. Also slated to perform are Ely Guerra, El Gran Silencio, Ojos de Brujo and Nino Astronauta. For more info check out www.lbevivo.com

Did you know that the number of Latino undergraduates has more than tripled in the last 30 years? Hispanics now represent nearly 11% of the undergraduate student body. Source: Center for Education Statistics

Congrats to Johan Santana from the Minnesota Twins, who is the first Venezuelan to win a Cy Young Award.

Hector Elizondo, Guy Pearce, Luis Guzman and Maria Conchita Alonso have signed on for Director Norberto Barba's "I Believe in America", a film based on the Narvaez play "A Doctors Call".

The Vidal Partnership has been awarded the Hispanic advertising responsibilities for Sprint.

This week on American Latino TV: Andrea Echeverri, frontwoman for critically acclaimed Latin rock band Aterciopelados; the environmentally friendly clothing line with a Latin twist, Triko; Cuban rap by artists in the US and Cuba; and Liza Quin, songwriter to stars such as Ricky Martin, Manydy Moore and Gloria Estefan, performs live. And on Latin Fuze TV: Estevan Oriol, photographer and video director for some of Hip-Hop's biggest acts; the hottest accessories for your wheels; Mexico's Latin Hip Hop pioneers Control Machete; celebrating Mexico's Mariachi music. For stations and times, check out www.AimTV.tv

Raul Calvo has been named VP/Director of Sales for Clear Channel Radio Sales Hispanic. Calvo will manage and oversee CCRS Hispanic sales efforts to the media community.

Batanga.com has teemed with Jeep to launch the New Artist Adventure, or "Aventura" broadcast channel which will give a new Latin music artist the opportunity to receive a professionally produced, album quality track of an original composition under the direction of Grammy award producer Sebastian Krys (Shakira, Carlos Vives, Gloria Estefan). The contest is open to amateur solo artists and bands. For more info, check out www.batanga.com

The Latin music market grew 21.5 % in unit gain, and 18.2% in growth value during the first half of 2004. CDs shipped to retail increased 20% from 17.7 million in the first half of 2003 to 21.2 million in the first half of 2004. Source: RIAA

Los Angeles Now, a documentary by Phillip Rodriguez, explores the future of LA's unprecedented multiculturalism, the new Latino/Asian majority, and how they ethnic groups can work together to create a cultural consensus. Los Angeles Now airs Tuesday, November 23rd at 10:00 pm on PBS's Independent Lens Series. For more info check out www.pbs.org

Jamie Lynn Discala (Sopranos) is set to star in the Lions Gate film "Dark Ride", a teen horror flick about an escaped murderer who haunts his old killing ground at a theme park.

Diego Torres, Pablo Montero, Belinda & Sabrina will perform during the 2nd Premios Fox Sports award ceremony which takes place at the Jackie Gleason Theater in Miami on December 15th.

Hang out with Mayte Garcia & Eric Cubiche this week as they gossip about their favorite music videos on Si TV's new original show Across the Hall. Journey inside the comically twisted lives & minds of young stand up comics on Inside Joke. Comedian Jo Coy discovers the joys of parenthood and Carlos Oscar explains why his mother-in-law knows best. For more info. log onto www.sitv.com

The 2005 Marketing to US Hispanics & Latin America conference takes place January 24 - 27 at the Wyndham Miami Beach Resort. Panel topics include:
- GMAC Corporation's case study on segmentation
- Volkswagen America's quest for Hispanic drivers
- NBA and Motorola's partnership strategies
- Citibank's credit cards and the Hispanic market: a case study
- Jeff Valdez on the importance of English programming for Latino marketing
- Monica Gadsby on future Hispanic media trends
- Carlos Santiago on Brand Prioritization and market opportunity
- Internet usage of Hispanics
Congrats to three-time Latin GRAMMY winner Julieta Venegas, whose album Si has sold 100,000 units and has gone gold here in the US, after selling over 200,000 units in Mexico.

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CONCERT & EVENT CALENDAR:

LOS ANGELES
11/19 ALEJANDRO FERNANDEZ @ Universal Amphitheatre
11/20 CAFE TACUBA & LOS ABANDONED@ Glass House, Pomona
11/20 TEGO CALDERON @ The Prince Hall Memorial Auditorium, LA
11/22 CAFE TACUBA & LOS ABANDONED @ Wilshire Theatre
11/23 EL GRAN SILENCIO @ House of Blues, Anaheim
11/23 KEMO, MELLOW MAN ACE, LA SINFONIA & OTHERS @ House of Blues, Sunset
11/24 ANDREA ECHEVERRI, ELY GUERRA, EL GRAN SILENCIO, OJOS DE BRUJO & NINO ASTRONAUTA @ LBE Anniversary, The Vault 350, Long Beach
11/24 MIKEL ERENTXUN & SONIKKO @ JC Fandangos
11/27 MIKEL ERENTXUN, SONIKO & ENJAMBRE @ El Rey Theatre
12/2 JAGUARES (Amnesty International Show) @ House of Blues, Sunset
12/6 VOLUMEN CERO, JD NATASHA & VAQUERO @ Knitting Factory
12/16 & 18 OZOMATLI @ House of Blues, Anaheim






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