In the Mix

Univision Music Group presents Lo Mejor de Nuestro Hip Hop Night

By Agustin Ruelas
Published on LatinoLA: March 7, 2005

In the Mix

Univision Records showcased some of its Musica Urbana acts this past Tuesday, March 1, 2005 at the LATV studios. I had always wanted to go to the LATV studios to check out the place and last Tuesday was a great opportunity because not only did I get in, but I also got to meet with some groups and staff at LATV.

That night they had live performances by JAE-P, Crooked Stilo, David Rolas, Azteca and Enemigo. Only on occasion do I listen to Hip-Hop, but this new style of Hip-Hop dubbed Musica Urbana is relatively new to me. I was willing, though, to try something new and to see how I found myself in this situation.

I stayed in the VIP lounge for most of the night; they had complimentary drinks, a huge screen to watch the performances from and I ended meeting members of groups that have performed at LATV in the past.

I met someone from Univision Records who was nice enough to introduce to the guys from Locura Terminal and Calimen. Asking them what they thought about the title of Musica Urbana, they said they didn?t mind it, although in reality they did consider themselves Hip-Hop artists. Due to the fact that most of these groups deliver their lyrics in Spanish and that they mix different flavors of music does make one rethink what to call this style of music.

Nonetheless, the guys from both groups were very professional and only happy to share with me the message of their music and a little insight into something I?m only beginning to comprehend. As I look into it I realize that this music is gaining a lot of momentum and why not? These individuals are taking Hip-hop to a different level.

Univision did a very good job of putting this event together and LATV put it on the air without any glitches. At one point, thanks to the events coordinator, my friend and I got to hang out behind-the-scenes while they were taping the show. It was really cool to see how they put a live show on the air and how much stuff really goes on while they do it all.

All in all it was a great experience to finally see the LATV studios and be at an event where I had to learn what it was that was really going on. I want to thank everyone who took the time to answer the questions of a rock fan. Musica Urbana is good music and hopefully exposure like that provided at LATV helps these groups and their music gain more fans.

About Agustin Ruelas:
Agustin Ruelas is an intern for LatinoLA.com.
He can be reached at sender36@msn.com

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