A party thrown by London-based record label sonic360, La Leche has been giving Los Angeles dance music aficionados something well worth looking forward to on the second Friday of each month.
The club night's slogan being "the freshest music 360? the world over" is taken to heart by resident DJ's International Playboy Zen and Josh Kun who dish an exclusive mix of Nortec, new electronic Latin and eclectic breaks that is practically impossible to resist grooving to.
This Friday, La Leche goers are bound for a wild Mexican-electronica ride with a live show by Bostich, a.k.a. the Godfather of Nortec.
Nortec, a blend of Mexican traditional music (such as tambora and norte?o) with electronic sounds, is musically taking the Tijuana experience across borders into the U.S., South America and Europe on a regular basis.
Nortec was born in TJ as a Collective of dj's and musicians, graphic designers, architects, photographers, fashion designers all with a strong vision for retelling the story of Mexican art and culture.
To attend a Nortec show be it by Bostich, Fussible, Pan?ptica or any of the others is to delve into this TJ experience and discover Mexican traditional music in its modern form.
Images of the Tijuana station wagon taxi cabs, the infamous Avenida Revoluci?n, the gargantuan Mexican flag gracefully watching over it? border city, innocent children with painted on clown faces running the streets for money and Mariachi endowed machos depicted through visuals during these Nortec performances takes the "club night" to another level of understanding.
Over the past few years since it was created, the Nortec story has gone through a few twists and turns as to how it was started.
The Godfather of Nortec explains that it was all just an experiment, "It all started when we began experimenting with some norte?o and banda sinaloense sound. The group of us had been doing electronic music for 15 years. Our music was either local or national, but it did not cross borders. Pepe of Fussible called me to see if I was interested in experimenting with some sinaloense and norte?o sounds. I said 'lets do it That day we burned a CD and took it to a party."
The crowd of artists, writers and designers at that vital party turned out to be the ones to create the backbone of it now. And although they didn't even know what they were going to call this new invention of music yet, they knew they were embarking on a new realm for m?sica mexicana.
On the heels of a successful tour around the States these artists who have already sparked coverage by the New York Times, Time magazine and DJ mags around the world have been performing live in venues throughout the country.